Qantas, Golf Australia launch joint initiative
Qantas has launched an online loyalty drive in association with Golf Australia to capitalise on the sport's appeal among frequent flier members.Read more
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F1 reaps rewards of Albert Park stability
The Australian Grand Prix Corporation expects further commercial growth following a strong 2014 event and the Victorian Government's long-term commitment to the race.Read more
Virgin bulks up Basketball Australia partnership
Virgin Australia has bumped up its support of Basketball Australia to include major partnerships with the Australian Opals and Boomers.Read more
Training software brand backs Triathlon Aus
Triathlon Australia has signed a category partnership with software developer TrainingPeaks.Read more
Scorchers adopt split sponsorship, sign new deal
The Perth Scorchers T20 side has split its major sponsorship between its home and away jerseys, with telecommunications brand Amcom joining as home jersey sponsor.Read more
Titans suffer hit as naming rights sponsor departs
Price comparison website iSelect has pulled out of its major sponsorship with the Gold Coast Titans despite being only two years into a four-year contract.Read more
SCGT raises the stakes with $10m digital investment
The Sydney Cricket Ground & Sports Ground Trust will roll out the next stage of its digital strategy with a $10 million upgrade of Allianz Stadium in time for the 2015 NRL season.Read more
Meriton's Tigers deal "more than chairman's choice"
Meriton's renewed deal with the Wests Tigers was based on a lot more than just a 'chairman's choice' deal, according to the NRL club's CEO.Read more
New deals for Port as AFL condemns sponsor comments
Port Adelaide Power has won a pair of new sponsors for its grassroots and coaching positions.Read more
Sponsors on board with fitness expo
Brisbane Health and Fitness Expo has grown the size of its sponsorship roster by 50% and partnered with a host of new brands ahead of its launch.Read more
