Hardys partners with McGrath; Glory and Wildcats score deals; plus more Wednesday, 08 Oct 2014 > Hardys use McGrath to leverage CA deal > M&C Saatchi unveils 'Summer of Cricket' positioning > Glory and Wildcats each sign short-term deals > Brad Jones Racing signs Rockstar > A-League hopeful signs health fund Read more
Harvey Norman reaffirms NRL commitment Tuesday, 07 Oct 2014 Harvey Norman is set to revive its status as one of the NRL's key corporate backers, signing on as naming rights partner of two of the code's major properties. Read more
Arts sponsorship the “perfect showcase” for Hyundai Genesis Tuesday, 07 Oct 2014 Hyundai has signed a partnership with the Academy of Cinema and Television Arts and is in discussions with a range of other premium rights holders for the marketing campaign for its new luxury model, Genesis. Read more
Casino takes Pan Pacs naming rights Tuesday, 07 Oct 2014 Local hotel and casino Jupiters has taken the naming rights to the Gold Coast Pan Pacific Masters Games. Read more
No end in sight to NBL's naming rights drought Friday, 03 Oct 2014 The NBL has conceded that it will start the upcoming season without a naming rights partner for the second consecutive year, despite the code's resurgent grassroots strength. Read more
Musical chairs for apparel brands as AFL, NRL contracts expire Friday, 03 Oct 2014 ISC has signed its eighth deal in the NRL as apparel brands jostle for positions at the end of the winter sports seasons. Read more
Melbourne Festival unveils alcohol partners Friday, 03 Oct 2014 Lion brand Kirin will ramp up its premium market strategy in the festival space through a range of activations with the Melbourne Festival. Read more
SEL retains ASP's commercial contract as surfing surges Thursday, 02 Oct 2014 Sports & Entertainment Ltd has been reappointed as the commercial sales agent for the Association of Surfing Professional's rapidly growing World Championship Tour. Read more
NRMA returns to Sydney 500, unveils leveraging plans Thursday, 02 Oct 2014 The National Roads & Motorists' Association has again signed on as naming rights partner of the Sydney 500 after generating $2.3 million in media value during last year's event. Read more
Taronga swaps Fairfax for News in content deal Thursday, 02 Oct 2014 News Corp has signed an exclusive marketing and content partnership with Sydney's Taronga Zoo covering its Daily and Sunday Telegraph titles. Read more
