Tributes roll in for sponsorship industry stalwart
The Australian sponsorship sector has lost one of its champions with the death of former Optus chief of sponsorship, Jann Kohlman.
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Sponsorship exec takes top job at Essendon
Sponsorship specialist Xavier Campbell has been appointed CEO at the Essendon Bombers.Read more
New short-term deal for Sharks makes it a hat-trick
The Cronulla Sharks NRL side has secured its third new sponsor in as many weeks.Read more
Joint venture to boost Australian Open corporate offering
A joint venture between Nine Live and Platinum Pass will deliver Tennis Australia's corporate hospitality and premium ticketing operations, under the sporting body's first outsourcing deal.Read more
Car brands face cluttered market as netball becomes newest battle-ground
Suzuki is the latest car company to be lured by netball's strong metrics but faces an increasingly crowded market for automotive brands.Read more
First naming rights partner for Little Athletics
Jetstar will use its new naming rights partnership with Little Athletics Australia to engage with participants and parents at the grassroots level.Read more
Upgraded deal for Victory as W-League side snags major partner
Long-term Melbourne Victory partner Mirabella Lighting has expanded its backing of the club to include sponsorship of the head coach and captain.Read more
Airbnb's first Australian sponsorship a huge boost for BA
Basketball Australia has substantially boosted its bottom line after securing a landmark deal with accommodation website Airbnb.Read more
John West signs major cycling sponsorship
The Victorian Institute of Sport's cycling program has signed tuna brand John West as joint-naming rights partner alongside long-term sponsor Jayco.Read more
Castrol takes naming rights to Gold Coast V8s
The Gold Coast leg of the V8 Supercars tour has secured a long-term naming rights partner, as part of a rejuvenated festival to be held in tandem with the event.Read more
