Maserati ramps up marketing push into the arts Friday, 26 Sep 2014 Maserati has signed a two-year partnership with the Sydney Opera House, its third deal with a major arts organisation this year. Read more
Law firm to back Jets community program Friday, 26 Sep 2014 A-League side the Newcastle Jets has lured plaintiff law firm Slater & Gordon to football sponsorship through a new community program. Read more
Data sheds light on alcohol partner opportunities in AFL Thursday, 25 Sep 2014 Alcohol categories that aren't protected by the AFL's partnership contracts such as rum, whisky and vodka are missing out on the country's most avid drinkers, according to research from Roy Morgan. Read more
Swans receive pre-grand final boost Thursday, 25 Sep 2014 Europcar has renewed its partnership with the Sydney Swans in the lead-up to the club's grand final appearance this weekend. Read more
Turi Foods continues A-League expansion Thursday, 25 Sep 2014 Poultry and dairy supplier Turi Foods has signed a second football partnership following its renewal with Melbourne Victory earlier this year. Read more
New sponsorship structure paying dividends: Pirtek Wednesday, 24 Sep 2014 A more diverse sponsorship strategy since leaving its principal partnership with the Parramatta Eels has driven increased returns for Pirtek, says CEO Steve Dutton. Read more
Renegades open up new assets, sign Cellarbrations Wednesday, 24 Sep 2014 Independent liquor retailer Cellarbrations has signed a wide-ranging partnership with the Melbourne Renegades Big Bash League franchise. Read more
Brisbane ABL franchise secures principal partner Wednesday, 24 Sep 2014 Australian Baseball League side the Brisbane Bandits has signed a long-term naming rights deal with a joint Australian-American resources firm. Read more
Clarke returns to ARU to take control of marketing Tuesday, 23 Sep 2014 The Australian Rugby Union has re-shuffled its marketing and operations departments, with Melbourne Rebels CEO Rob Clarke appointed to a new role. Read more
Etihad targets digital partners with new appointment Tuesday, 23 Sep 2014 Etihad Stadium has appointed former Mattel and Unilever marketing executive Daniel Pote to head up its commercial department and develop a sponsorship strategy for the venue's 'Connected Stadium' project. Read more
