Wests upgrade Brydens partnership Tuesday, 23 Sep 2014 Law firm Brydens has extended and upgraded its agreement with Wests Tigers, and will now be featured on the NRL club's jersey. Read more
Microsoft in $4 million partnership Tuesday, 23 Sep 2014 World Vision Australia has secured its largest ever corporate partnership in a multi-million dollar contra deal with Microsoft. Read more
Revenue up across the board for sporting organisations Monday, 22 Sep 2014 A record thirteen sporting organisations feature in market research firm IBISWorld's list of the wealthiest 500 private corporations in Australia, with all bar one recording strong revenue growth. Read more
Ford appoints Imagination, closes in on NYE sponsorship Monday, 22 Sep 2014 Ford Australia has appointed Imagination as its agency for a range of sponsorship activations, and is likely to be a key sponsor of Sydney's New Year's Eve celebrations. Read more
NBL swaps apparel partners Monday, 22 Sep 2014 Sports apparel brand ISC has expanded into basketball, replacing AND1 as the NBL's official apparel partner. Read more
Suncorp shifts strategy, signs major arts and sport deals Friday, 19 Sep 2014 Suncorp Insurance has unveiled a major brand repositioning, taking over the Queensland Maroons partnership from subsidiary AAMI and signing up as lead partner of the Queensland Ballet. Read more
Volkswagen, TAC activations score at marketing excellence awards Friday, 19 Sep 2014 Creative agencies Mango DDB and Graffiti Group have taken home the Australian Marketing Institute's sponsorship activation gongs at its NSW and Victoria awards. Read more
Foundation partner renews with Heat Friday, 19 Sep 2014 Linc Energy has extended its tenure as principal partner of the Brisbane Heat Big Bash League Franchise. Read more
Titans secure jersey partner Thursday, 18 Sep 2014 The Gold Coast Titans NRL side has signed a major infrastructure firm for its vacant back of jersey slot, but is still yet to finalise next year's principal partner. Read more
Not for profit sponsorship tops $1 billion Thursday, 18 Sep 2014 Corporate sponsorship accounted for more than $1.3 billion in funding for Australia's nonprofit sector in 2012-13, but was only a small part of its overall income, according to JBWere's philanthropic services team. Read more