Branded academy path pays off for Jeep Thursday, 18 Sep 2014 Jeep will continue to use branded academies to access different consumers through its elite sport properties, and is in the process of rolling out a soccer academy in tandem with Harry Kewell through regional centres. Read more
Penske V8 entrance to galvanise motorsports Wednesday, 17 Sep 2014 The move by American automotive mogul Roger Penske to take over the Dick Johnson Racing team will bring a raft of new brands into motorsport sponsorship. Read more
Research agency grows as sponsors look for better measurement Wednesday, 17 Sep 2014 Sponsors and rights holders are now looking for more sophisticated evaluation of their spend, driving the recent growth of specialist research agency Futures Sport + Entertainment, says the company's managing director, Kevin Alavy. Read more
Trio of alcohol partners for Polo event Wednesday, 17 Sep 2014 Polo in the City has secured Pol Roger, Stella Artois and Crush Fine Wines as partners for its 2014 series. Read more
Event agency to build new properties for sponsors Tuesday, 16 Sep 2014 Specialist event sponsorship consultancy Sense Event Group, the company behind activations at Vivid, the Sydney Royal Easter Show and the Australian Open of Golf, has launched a new business arm creating bespoke events on behalf of major sponsors. Read more
Crows appoint commercial exec as CEO Tuesday, 16 Sep 2014 The Adelaide Crows AFL Club has snared a key member of the Australian Rugby Union's commercial team to become the club's new chief executive. Read more
Mariners add partners for charity fixture Tuesday, 16 Sep 2014 The Central Coast Mariners A-League side has signed a front of jersey sponsor for its annual Pink Ribbon Day strip. Read more
Sony PS4 to be first nation-wide NPL sponsor Monday, 15 Sep 2014 Sony's Playstation 4 will today be unveiled as the first national naming rights partner of Football Federation Australia's National Premier Leagues competition. Read more
Panthers purple patch continues off field Monday, 15 Sep 2014 Car rental brand Hertz has renewed its long-running partnership with NRL club the Penrith Panthers. Read more
Opera House allies with venture capital group Monday, 15 Sep 2014 The Sydney Opera House has signed a long-term partnership with investment firm MH Carnegie & Co. Read more
