Roos deal to target Tasmanian grassroots
The North Melbourne Kangaroos AFL club has added housing developer Systembuilt as a community partner in a deal that further expands the club's exposure in the Tasmanian market.Read more
More latest news - page 1047
Diageo to spend big on small festivals
Diageo's chief marketer says the spirits giant will focus on niche festivals rather than large events as it conducts a full-scale review of its sponsorship priorities.Read more
XXXX drops Cricket QLD naming rights
Cricket Queensland has signed a slew of major deals across its first-class, one day and T20 sides, including a replacement for long-standing naming rights partner XXXX Gold.Read more
Accor adds to sport sponsorship portfolio
Accor has snapped up another deal in golf, signing an exclusive national deal to become Golf Australia's accommodation partner.Read more
Rugby and racing build pre-Bredisloe alliance
The Australian Rugby Union and the Australian Turf Club have formed a strategic partnership as the rugby body continues to diversify its corporate hospitality portfolio.Read more
A-League duo land fresh deals
The A-League pre-season commercial drive continues to gain momentum with Sydney FC and Adelaide United both signing new partners.Read more
Levi's builds links with indie music awards
Levi's, the iconic jeans brand worn by Bruce Springsteen and Mick Jagger, has signed-up as a sponsor of Australia's Independent Music Awards.Read more
FFA gears up for radical restructure
Football Federation Australia and its member states will unify their sponsorship properties next year and develop a new commercial approach to community assets, as it implements sweeping changes to its partnership model.Read more
Sydney Festival renews sponsors for "iconic" property
The Sydney Festival has renewed partnerships with three blue-chip brands for its marquee Ferrython event, leaving only a sole sponsorship slot open for the Australia Day race.Read more
Demographics boosting Pan Pacs appeal
The demographics and spending power of Pan Pacific Masters Games participants and supporters gives it a strong angle for leveraging sponsors, organisers say.Read more
