Adelaide Oval is the latest Australian stadium to pursue an aggressive digital strategy, with Telstra signing a multi-million dollar deal to upgrade the stadium's connectivity and service.Read more
The Richmond Tigers has departed from the traditional coterie model of Melbourne AFL clubs in a bid to lure up to 300 members to a new initiative that aims to build a new platform for sponsor retention and growth.Read more
The Sydney Kings NBL franchise has renewed another key partnership for the 2014-15 basketball season.Read more
A new sleeve partner and the renewal of major sponsor Allied Express has put the Wests Tigers in a strong commercial position as the club heads towards a place in the finals.Read more
Australia's largest single-day music festival has tied up a partnership with beverage giant Lion and is currently in the hunt for a naming rights partner for its 2015 event.Read more
The Gold Coast Marathon has renewed its naming rights deal with Gold Coast Airport, in a further boost to the race's international profile as it pursues further commercial growth.Read more
The Perth Wildcats franchise is the latest NBL side to sign a new deal, securing its first partnership since claiming last season's championship.Read more
The Melbourne Rebels Super Rugby franchise has renewed its partnership with one of its foundation sponsors, farm equipment brand Massey Ferguson.Read more
Melbourne City has completed its re-brand under new owner Manchester City, securing a five-year partnership with Etihad Airways.Read more
The Cronulla Sharks NRL side has capped one of the most turbulent weeks in its history with a major victory, signing a sponsor for its long-vacant front of jersey position.Read more
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