Wolf Blass to integrate $6 million ad buy, World Cup sponsorship Friday, 12 Sep 2014 Wolf Blass's new partnership with the Cricket World Cup will be supported by a huge advertising campaign and a range of innovative activations. Read more
Pele's Australian tour bags first sponsor Friday, 12 Sep 2014 Luxury watch brand Hublot will become the first partner of a tour featuring football legends Les Murray and Pele in conversation. Read more
Social media activation to flower in Canberra Friday, 12 Sep 2014 The Canberra Floriade will launch its first significant interactive leveraging initiative for this year's event, with Bunnings and iiNet among the brands involved. Read more
Big Bash maintains strategy as ROI soars Thursday, 11 Sep 2014 The Big Bash League will prioritise maximising ROI for existing partners rather than increasing the number of sponsors despite its strong year-on-year growth. Read more
ACA poaches Gemba head of strategy Thursday, 11 Sep 2014 Senior Gemba staffer Alistair Nicholson has been appointed chief executive of the Australian Cricketers' Association as the organisation looks to boost its commercial strategy. Read more
BresicWhitney partners with SSO, looks for more arts deals Thursday, 11 Sep 2014 Boutique real estate group BresicWhitney has partnered with the Sydney Symphony Orchestra's youth-oriented networking group, Vanguard. Read more
First national partnership for Real Insurance Wednesday, 10 Sep 2014 Real Insurance has launched its first major foray into sponsorship as principal partner of Netball Australia's 2014-15 test series and will heavily activate the "flagship" deal. Read more
Norton to withdraw from motorsport sponsorship Wednesday, 10 Sep 2014 Software brand Norton has elected not to renew its sponsorship with Nissan Motorsport, but Jack Daniels is expected to extend its tenure, according to team management. Read more
Australian Hockey breaks decade-long drought Wednesday, 10 Sep 2014 Hockey Australia's national competition has lined up its first naming rights sponsor in over a decade. Read more
FFA embarks on "asset building" Asian trade campaign Tuesday, 09 Sep 2014 Football Federation Australia head of commercial Luke Bould expects a new Asia-focussed 'football diplomacy' initiative will create new opportunities for both existing and potential sponsors. Read more
