QBE partners with Roosters Tuesday, 09 Sep 2014 QBE will replace Isuzu Utes as a major partner of the Sydney Roosters in a deal that gives the insurance brand a presence in three of the four competing football codes. Read more
ABL granted access to MLB intellectual property Tuesday, 09 Sep 2014 The Australian Baseball League has struck a deal with Major League Baseball, giving the ABL access to marketing material and promotions from the world's most attended sports league. Read more
PGA Championship pursues car brand as Volkswagen departs Monday, 08 Sep 2014 The PGA of Australia has retained the majority of its sponsors but is looking for naming rights and vehicle partners for the 2014 PGA Championship. Read more
Thunder receives backing from ICC partner Monday, 08 Sep 2014 The Sydney Thunder Big Bash League cricket side has signed an international brand for a community engagement tournament. Read more
Yet another partner for Melbourne's rebranded NBL side Monday, 08 Sep 2014 Automotive Holdings Group has bolstered Melbourne United's sponsorship roster, coming on as an associate sponsor of the NBL side. Read more
CBA to roll out comprehensive cricket campaign Friday, 05 Sep 2014 The Commonwealth Bank of Australia will expand its leveraging program for its marquee Cricket Australia deal after what the Bank describes as a "dream debut" to the partnership last year. Read more
Brisbane Festival plays to advantages Friday, 05 Sep 2014 Arts rights holders that struggle to compete with sporting codes for "eyeballs" should play to their strengths, such as targeted networking and unique activations, says Brisbane Festival business development director, Danica Bennett. Read more
Brumbies partner with fast-growing chain Friday, 05 Sep 2014 Australia-wide restaurant chain Zambrero has signed its first sponsorship with national reach, with Super Rugby side the ACT Brumbies. Read more
Blow for Knights, Jets as WesTrac departs sponsorship Thursday, 04 Sep 2014 WesTrac Australia will not return as a major partner of either the Newcastle Knights or Newcastle Jets in the 2015 season, but both clubs are hopeful they can retain the rest of their mining industry sponsors. Read more
iiNet appoints agency for Sixers, Floriade Thursday, 04 Sep 2014 Creative agency Ensemble has landed the business of iiNet following a competitive pitch and will work across two of its major sponsorships. Read more
