Olympus to leverage Vogue deal across CBD Thursday, 04 Sep 2014 Olympus has signed on as principal partner to Sydney's Vogue Fashion's Night Out as part of a wider content partnership with publisher News Life Media. Read more
Sponsors need to look past brand awareness: Cummins&Partners Wednesday, 03 Sep 2014 Brands need to harness the publishing and distribution assets of rights holders more efficiently in the digital age, according to sponsorship expert Kirsty Muddle of Cummins&Partners. Read more
Swans, NSW Government partner for campaign Wednesday, 03 Sep 2014 The NSW Government has signed a new corporate partnership with the Sydney Swans to promote its mobile phone driving campaign. Read more
Sponsorship steady in not for profit sector Wednesday, 03 Sep 2014 Corporate sponsorship revenue in the not for profit sector was steady in 2014 despite a pessimistic outlook among the sector, according to a survey by fundraising agency O'Keefe & Partners. Read more
Tissot signs with ESP, activates around AFL Tuesday, 02 Sep 2014 Talent and sports marketing agency Elite Sports Properties has picked up the business of luxury watch brand Tissot Australia and will launch a leveraging campaign around the AFL Finals. Read more
MCG pioneers in-ground digital leveraging Tuesday, 02 Sep 2014 Four'n Twenty Pies will become the first sponsor to leverage the Melbourne Cricket Ground's new iBeacon Bluetooth technology. Read more
Beko uses V8 sponsorship to launch rebrand Tuesday, 02 Sep 2014 Appliance manufacturer Beko will use its partnership with Erebus Motorsport and the exposure of the Bathurst 1000 to roll out a revamped corporate logo. Read more
Storm member program to engage fans, sponsors Monday, 01 Sep 2014 The Melbourne Storm is set to roll out Australia's first integrated membership and rewards program using the same technology that powers Hong Kong's and Seattle's transport systems. Read more
Roar launches hospitality offering Monday, 01 Sep 2014 The Brisbane Roar has announced a series of new hospitality initiatives to capitalise on the growing commercial interest in the A-League. Read more
Wildcats continue sponsor spree Monday, 01 Sep 2014 Attractive attendance and membership numbers have helped the Perth Wildcats lure accounting firm BDO to basketball. Read more
