Football Federation Australia and its sponsors are set to benefit from the unprecedented interest in the current FIFA World Cup, with a study by Octagon revealing fans of the world game are more engaged by sponsors than in any other major sport.Read more
Surfing Australia continues to ride a wave of commercial success, securing fast food giant Subway as the naming rights partner for its inaugural youth surfing series.Read more
The government agency managing the national 'Be the Influence' campaign has been officially abolished as federal budget measures take effect.Read more
Fostering partnerships between like-minded sponsors and rights holders is the key to a robust arts sponsorship space, says Melbourne Writer's Festival director Lisa Dempster.Read more
Coca-Cola Amatil has further entrenched its domination of golf sponsorship, renewing its partnership with Golf Australia and its member states for another four years.Read more
Sportswear brand BLK has continued its expansion into the world game, partnering with the Newcastle Jets in one of the club's largest-ever sponsorships.Read more
The North Queensland Cowboys NRL side has secured a new sleeve partner from next season, signing cleaning company Brisclean to replace the outgoing Harvey Norman.Read more
A key piece of the 2015 Asian Cup jigsaw has fallen into place, with the Asian Football Confederation signing a consortium of two Australian agencies to produce the tournament's creative activations.Read more
The Fremantle Dockers and West Coast Eagles have been boosted heading into this weekend's local derby, with each club extending their relationships with major long-term partners.Read more
The Parramatta Eels and sponsor Unibet will run a fan engagement activation to capitalise on a New Zealand law that bans foreign betting companies advertising in the country.Read more
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