William Hill sheds staff as sponsorship consolidation continues Friday, 29 Aug 2014 William Hill's head of communications and content, Heidi Guenther, has departed the company as it continues to trim its sponsorship and comms teams. Read more
St George banks on QRU alliance Friday, 29 Aug 2014 Queensland Rugby Union has attributed much of the growth of its highly successful grassroots program Rookies2Reds to the support of its naming rights partner St George Bank. Read more
Veolia renewal continues string of A-League deals Friday, 29 Aug 2014 All A-League clubs have now secured principal partners for the coming A-League season following Veolia's extension with Adelaide United. Read more
Beechwood in, Caltex out in Sydney FC reshuffle Friday, 29 Aug 2014 Sydney FC's W-League side has signed a replacement for outgoing principal partner Caltex. Read more
AAMI pulls out of AFL, tennis Thursday, 28 Aug 2014 Suncorp insurance brand AAMI will not renew its naming rights deals with the West Australian Football Commission and Kooyong Classic tennis tournament when both partnerships expire this year. Read more
Victory assembles the A-League's most expensive jersey Thursday, 28 Aug 2014 The Melbourne Victory has signed a new co-principal partner in what is believed to be the most lucrative front of jersey deal since the inception of the A-League. Read more
Digital, activations on agenda for SONIQ Thursday, 28 Aug 2014 Electronics brand SONIQ will focus on promoting its smart TV technology through a new partnership with the Melbourne Renegades Big Bash League franchise. Read more
Sponsors to benefit from CA digital dominance Wednesday, 27 Aug 2014 Cricket Australia's commercial partners will reap the rewards of the organisation's growing media footprint, according to CA head of digital media Finn Bradshaw. Read more
Swans flying high as Volkswagen extends Wednesday, 27 Aug 2014 German automotive brand Volkswagen has renewed its marquee partnership with the Sydney Swans and will roll out a comprehensive series of fan engagement activations as part of the deal. Read more
Double-deal bolsters Glory Wednesday, 27 Aug 2014 Perth Glory has secured a duo of sponsors ahead of the 2014-15 A-League season. Read more
