US brand continues Kings support Tuesday, 26 Aug 2014 American brand United Airlines has renewed its partnership with the Sydney Kings in the lead up to the airline's launch of its new direct route between Melbourne and Los Angeles. Read more
iSelect may re-enter sponsorship despite dropping Titans Tuesday, 26 Aug 2014 iSelect has not ruled out signing further sponsorship deals in spite of pulling out of its marquee deal with the Gold Coast Titans. Read more
Supercars ends betting hiatus with TattsBet deal Monday, 25 Aug 2014 The V8 Supercars has signed TattsBet as its first official betting partner in six years. Read more
Virgin to facilitate conversation in new deal Monday, 25 Aug 2014 Virgin Mobile hopes to encourage uptake of its service through a partnership with national suicide prevention charity R U OK?. Read more
Hisense affirms sponsorship strategy with double renewal Monday, 25 Aug 2014 Electronics brand Hisense has renewed both of its marquee sponsorships on long-term deals, retaining the naming rights to Hisense Arena and extending its partnership with Tennis Australia. Read more
Ownership saga won't take toll on sponsorship: Jets Friday, 22 Aug 2014 Nathan Tinkler's Castle Quarry Products brand will be the principal partner of the Newcastle Jets A-League club for the upcoming season, despite the mining mogul's decision to sell the side. Read more
City of Sydney to bump up Mardi Gras sponsorship Friday, 22 Aug 2014 The City of Sydney is set to extend its sponsorship of the Sydney Gay and Lesbian Mardi Gras in a deal worth almost $500,000 in cash and contra. Read more
Deals continue to roll in for Surfing Australia Friday, 22 Aug 2014 Surfing Australia has continued to grow its commercial operations, signing four sponsors in the last month. Read more
Allianz deal not treading on Suncorp's toes: ARU Thursday, 21 Aug 2014 The Australian Rugby Union's new partnership with Allianz Insurance will not infringe upon its existing deal with rival insurance brand Asteron Life, according to the ARU's commercial chief, John Nicholl. Read more
Niche events look to brand activation Thursday, 21 Aug 2014 Women's-only obstacle race Miss Muddy will accept corporate sponsorship for the first time, following rapid growth of the event. Read more
