Cats brew up deal for digital initiative
The Geelong Cats AFL club has launched a new digital initiative that has won the backing of long-time AFL sponsor, Carlton & United Breweries (CUB).Read more
More latest news - page 1053
Hogs Breath Café secures naming rights for Utes' Top End round
Steakhouse chain Hogs Breath CafRead more
PGA-Coke renewal to shift 500,000 cases in next year
Coca-Cola Amatil (CCA) has renewed its sponsorship of the PGA of Australia for five years and is now putting more emphasis on the marketing of its products at the association's golf facilities around Australia.Read more
Theatre company casting for critical new role
Leading Australian theatre company Bell Shakespeare has restructured its development team and is recruiting for a new role - corporate development manager.Read more
Flying Kangaroo becomes Live Nations' official airline
Qantas has become the official airline of live entertainment company Live Nation Australasia in a deal that the carrier plans to leverage through its loyalty and rewards programs.Read more
Wahu renews and expands Surfing Australia deal
Australian surf and beach-equipment brand, Wahu has renewed and expanded its partnership with Surfing Australia, adding the naming rights of the Australian Bodyboard Titles to its surfing sponsorship program.Read more
Brand Finance's new MD has sights on Australia Football table
Brand valuation and strategy consultancy, Brand Finance, is preparing to release a table that ranks the value of Australia's football brands.Read more
Auckland Nines exceeds economic expectations
The inaugural NRL Auckland Nines tournament outstripped all of its first-year targets and delivered more than $9 million in economic benefits to the host city.Read more
Airline sponsorships under the microscope in new report
The average asking rate for a sport sponsorship in 2013 in the global airline sector was $US305,000 and sport accounted for 25% of all airline sponsorships, according to a new report from sponsorship software company, Sponsorium.Read more
Struggling grass roots clubs need fast food sponsorship to survive
Rugby League, athletics (track and field) and outdoor cricket are the sporting activities with the highest proportion of clubs with food and beverage company sponsorship, according to a new report by Sports Medicine Australia.Read more
