Caulfield Cup the launching pad for CUB's new product Friday, 15 Aug 2014 Carlton & United Breweries will use its partnership with the Melbourne Racing Club to promote its new Crown spin-off brand, after taking the naming rights to the $3 million Caulfield Cup. Read more
Holden commits to "iconic" V8 sponsorship Friday, 15 Aug 2014 Holden has renewed its commitment to the Holden Racing Team and will retain the V8 Supercars squad as a key ingredient in its marketing. Read more
ARU partner rolls out real-time Bledisloe app Friday, 15 Aug 2014 The Australian Rugby Union has launched a new app in conjunction with digital partner Accenture in order to capitalise on the Bledisloe Cup. Read more
Hyundai drops Hopman Cup to go after football Thursday, 14 Aug 2014 Hyundai Australia will not renew its naming rights deal with the Hopman Cup tennis tournament in order to devote its long-term sponsorship spend to soccer. Read more
Swans, Crows extend landmark deals Thursday, 14 Aug 2014 AFL clubs are continuing to underline their ability to retain lucrative long-term deals, with the principal partners of the Adelaide Crows and Sydney Swans each signing extensions. Read more
Fitness chain extends Victory deal Thursday, 14 Aug 2014 Melbourne Victory's W-League side has renewed its front of jersey partnership with 24-hour gym brand Jetts Fitness. Read more
"Multi-million dollar" deal for re-branded franchise Wednesday, 13 Aug 2014 The newly re-branded Melbourne United NBL side has signed a "massive" new deal with Community Training Initiatives, said by the club to be worth at least two million dollars annually. Read more
Durex signs AFL gun for new campaign Wednesday, 13 Aug 2014 Veteran Sydney Swans player Ryan O'Keefe has signed on as an ambassador for condom maker Durex as part of a campaign to boost brand awareness of its products. Read more
CUB ties up Roosters deal until next decade Wednesday, 13 Aug 2014 Carlton & United Breweries has renewed its deal with the Sydney Roosters and the Easts Group until 2021. Read more
Townsville ties up major deal with university Wednesday, 13 Aug 2014 The Townsville Fire WNBL side has secured a long-term naming rights partner, while newly-formed NBL team Melbourne United has also bagged a new deal. Read more
