Wildcats to cash in on record attendance, basketball's ascendancy Tuesday, 12 Aug 2014 The NBL's highest membership and attendance metrics are driving strong growth for the Perth Wildcats, with the club set to sign a string of blue-chip partners. Read more
Sponsorship agencies take home APMA gongs Tuesday, 12 Aug 2014 Graffiti Group, Gemba and OMD Australia took the honours for sponsorship activation at the 2014 Australian Promotional Marketing Association Star Awards night. Read more
Live Nation secures another partnership Tuesday, 12 Aug 2014 One of New Zealand's largest telecommunications companies will use its new partnership with Live Nation to launch a complete re-brand of its business and loyalty program. Read more
Long-term partners signed for Perth's NRC campaign Tuesday, 12 Aug 2014 RugbyWA has signed two new partners for the Perth Spirit in the lead up to the National Rugby Competition. Read more
Tyrepower to activate V8s deal nationally Monday, 11 Aug 2014 Automotive retailer Tyrepower will leverage its long-term sponsorship of the Tasmanian V8 Supercars event with a national campaign after what the company says was a "fantastic return" from the first year of its partnership. Read more
Roar secures key partner as FFV scores new deal Monday, 11 Aug 2014 Brisbane Roar and Pauls have again extended their partnership, with the Parmalat brand to target both grassroots and A-League brand exposure through the deal. Read more
Surfing Australia continues form with new deals Monday, 11 Aug 2014 Surfing Australia has secured a pair of high profile partners, with Toyota and Original Source both committing to key sponsorship slots for the Australian Boardriders Battle. Read more
Jeep goes all in on Juventus activations Friday, 08 Aug 2014 Jeep Australia is cashing in on its parent company's sponsorship of Italian powerhouse Juventus to reward dealerships and customers around Australia. Read more
Sharks grab another late season partner, Tigers re-sign ISRI Friday, 08 Aug 2014 A fourth short-term deal in as many weeks has finally completed the Cronulla Sharks 2014 playing strip as the end of the NRL season approaches. Read more
WA Government expands AFL deal Friday, 08 Aug 2014 The Western Australian government will promote mental health programs to the state's 50,000 amateur AFL players through a $200,000 partnership with the West Australian Football Commission. Read more
