Sponsorship revenue falls for STC, but outlook is bright
The Sydney Theatre Company suffered a drop in sponsorship revenue for 2013, although the figure is "well within" the company's budgeted range, its executive director says.Read more
The Sydney Theatre Company suffered a drop in sponsorship revenue for 2013, although the figure is "well within" the company's budgeted range, its executive director says.Read more
Australian pro cycling team Orica GreenEDGE has signed a partnership with a local coffee brand as it gears up for cycling's biggest race.Read more
The first six months of a landmark partnership between AGL and Zoos Victoria has generated "terrific outcomes," according to its organisers.Read more
The Big Bash T20 League is set to secure several new deals at double the price of last year's sponsorship prices.Read more
Record crowd and participation metrics for the 2014 edition of the Australian Athletics Tour will aid the hunt for a naming rights partner for next year's events, says the head of Athletics Australia, Dallas O'Brien.Read more
The Perth Glory has appointed a new head of sponsorship, and is focused on finalising its 2014-15 sponsorship line-up.Read more
Apparel maker BLK has identified football as its next area of expansion and will invest heavily in A-League sponsorship in the 2014-15 season.Read more
The Australian Rugby Union's focus on retaining partners and boosting sponsor revenue is paying dividends, with its renewal of InterContinental Hotels the latest example.Read more
NSW Blues sponsor GIO has launched a digital campaign to capitalise on its support of the side ahead of the State of Origin series, which begins next week.Read more
Football Federation Victoria has partnered with state government body VicHealth in a community-based effort to tackle racism.Read more