First naming rights partner for Little Athletics Friday, 25 Jul 2014 Jetstar will use its new naming rights partnership with Little Athletics Australia to engage with participants and parents at the grassroots level. Read more
Upgraded deal for Victory as W-League side snags major partner Friday, 25 Jul 2014 Long-term Melbourne Victory partner Mirabella Lighting has expanded its backing of the club to include sponsorship of the head coach and captain. Read more
Airbnb's first Australian sponsorship a huge boost for BA Thursday, 24 Jul 2014 Basketball Australia has substantially boosted its bottom line after securing a landmark deal with accommodation website Airbnb. Read more
John West signs major cycling sponsorship Thursday, 24 Jul 2014 The Victorian Institute of Sport's cycling program has signed tuna brand John West as joint-naming rights partner alongside long-term sponsor Jayco. Read more
Castrol takes naming rights to Gold Coast V8s Thursday, 24 Jul 2014 The Gold Coast leg of the V8 Supercars tour has secured a long-term naming rights partner, as part of a rejuvenated festival to be held in tandem with the event. Read more
Telstra cranks up soccer involvement with All Stars deal Wednesday, 23 Jul 2014 Telstra will become the major partner of the A-League All Stars in its largest traditional sponsorship in recent years. Read more
McDonald's stumps up for grassroots cricket partnership Wednesday, 23 Jul 2014 Cricket NSW has secured support from fast food giant McDonald's to help deliver a $1 million community program. Read more
Double deal for Erebus as title partner hunt continues Wednesday, 23 Jul 2014 V8 Supercars team Erebus has secured its short-term commercial future, upgrading two corporate partners to the major front of bonnet position until the end of the current season. Read more
Wanderers bag nutrition partnership with global brand Tuesday, 22 Jul 2014 The Western Sydney Wanderers A-League side has secured its first new alliance of the 2014-15 season, signing nutrition brand Herbalife. Read more
Demons target long-term growth through corporate program Tuesday, 22 Jul 2014 The Melbourne Demons AFL side is hoping its corporate business program will attract more non-traditional sponsors to the club following a deal with wealth management firm Akambo. Read more
