The Star steps up sponsorship spend
Casino and events centre The Star has signed on as the naming rights sponsor of the 2014 Australian Badminton Open.Read more
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Sponsorship diversity key to Surfing Australia's commercial success: CEO
A portfolio of both traditional and non-traditional sponsors and a governance structure that focuses on grassroots has put Surfing Australia in its strongest ever commercial position, according to its CEO.Read more
Crown Resorts capitalises on dual NRL sponsorships
Casino group Crown Resorts will use its partnerships with the South Sydney Rabbitohs and the Melbourne Storm to promote a 'charity challenge' when the teams meet this weekend.Read more
Swimming Australia partners with Qatari venue
Swimming Australia has signed a partnership with a leading sports medicine facility in Qatar as it prepares for a busy event calendar.Read more
ANPHA axing leaves rights holders with $25 million hole
The Australian National Preventive Health Agency and its multi-million dollar sponsorship strategy have been abolished as part of sweeping changes in the federal Budget.Read more
Socceroos site launched as FFA reviews digital
The FFA has flagged an interest in expanding its digital offering as it launches a dedicated Socceroos portal for the FIFA World Cup.Read more
Port empowered by two new deals
AFL side Port Adelaide has secured two new partnerships for Adelaide Oval and its football academy.Read more
CCA strategic review to impact on sponsorship
Coca-Cola Amatil has announced a strategic review that will include an evaluation of its sponsorship, marketing and promotions strategy.Read more
Richmond finalises major partners
The Richmond Tigers AFL club has signed a new partnership with power-tool maker DeWalt.Read more
Jets, Sydney FC strengthen partnership rosters
The Newcastle Jets and Sydney FC have secured new and renewed sponsorships as A-League clubs begin preparations for the 2015 season.Read more
