Cycling race ties up naming rights deal Tuesday, 22 Jul 2014 The Amy Gillett Foundation has announced the sponsorship roster for its marquee Gran Fondo event, including the race's first ever naming rights partner. Read more
Rights holders seek new channels as arts sponsorship dips Monday, 21 Jul 2014 Corporate sponsorship in the arts fell by 2% in 2013, according to a survey by the Australian Major Performing Arts Group. Read more
Grassroots naming rights deal for Surfing NSW Monday, 21 Jul 2014 Surfing New South Wales has signed a major partnership with the National Roads and Motorists' Association. Read more
New cycling event swells summer calendar Monday, 21 Jul 2014 The Victorian government has partnered with Cadel Evans to add another cycling event to Australia's calendar. Read more
Cricket Australia shuffles its commercial deck Friday, 18 Jul 2014 Cricket Australia has combined the portfolios of sponsorship and corporate hospitality under new chief of sponsorship, Michael da-Costa Alves. Read more
Hot Wheels deal for AFL Players Friday, 18 Jul 2014 The AFL Players Association has partnered with children's toy brand Hot Wheels. Read more
Baseball upbeat on major partnership as MLB link offers boost Friday, 18 Jul 2014 The Australian Baseball League has renewed its supply deal with Canadian bat brand Sam Bat and is finalising what it hopes will be a "major drawcard" for sponsors for the competition's naming rights. Read more
Racing and rugby drive growth for car maker Thursday, 17 Jul 2014 Volvo's sponsorship strategy has been a key factor in boosting the Swedish car maker's sales significantly since the start of its major deals with rugby and the V8 Supercars. Read more
Stockbroker dips toe into arts sponsorship Thursday, 17 Jul 2014 JBWere has signed a deal with the Australian National Academy of Music, its first sponsorship since its naming rights deal with the Australian Masters in 2011. Read more
Roar clocks up blue-chip sponsorship Thursday, 17 Jul 2014 Global watch brand TAG Heuer, in its first foray into football sponsorship, has sealed a partnership with Brisbane Roar. Read more
