Jeep takes aim at the grassroots Wednesday, 16 Jul 2014 Jeep is combining its elite level sponsorships with grassroots promotions with the launch of a series of multi-sport training academies to be known as Jeep Juniors. Read more
ISC targets merchandise sales in one-off deal Wednesday, 16 Jul 2014 Five NRL sides will wear superhero-inspired jerseys this weekend as part of a partnership between apparel maker ISC, the NRL and Marvel Comics. Read more
ARU nabs inaugural NRC naming rights partner Wednesday, 16 Jul 2014 The Australian Rugby Union has secured naming rights and supply partners for the new National Rugby Championship. Read more
Victory closes in on ton for sponsor networking group Tuesday, 15 Jul 2014 Melbourne Victory is set to be the first team in Australian sport to reach 100 businesses in its corporate business group as it continues to hunt for a new principal sponsor. Read more
New sleeve partner finally completes Sharks puzzle Tuesday, 15 Jul 2014 The Cronulla Sharks NRL side has secured another short-term sponsorship deal as it slowly rebuilds its sponsor roster. Read more
Roos deal to target Tasmanian grassroots Tuesday, 15 Jul 2014 The North Melbourne Kangaroos AFL club has added housing developer Systembuilt as a community partner in a deal that further expands the club's exposure in the Tasmanian market. Read more
Diageo to spend big on small festivals Monday, 14 Jul 2014 Diageo's chief marketer says the spirits giant will focus on niche festivals rather than large events as it conducts a full-scale review of its sponsorship priorities. Read more
XXXX drops Cricket QLD naming rights Monday, 14 Jul 2014 Cricket Queensland has signed a slew of major deals across its first-class, one day and T20 sides, including a replacement for long-standing naming rights partner XXXX Gold. Read more
Accor adds to sport sponsorship portfolio Monday, 14 Jul 2014 Accor has snapped up another deal in golf, signing an exclusive national deal to become Golf Australia's accommodation partner. Read more
Rugby and racing build pre-Bredisloe alliance Friday, 11 Jul 2014 The Australian Rugby Union and the Australian Turf Club have formed a strategic partnership as the rugby body continues to diversify its corporate hospitality portfolio. Read more
