A-League duo land fresh deals Friday, 11 Jul 2014 The A-League pre-season commercial drive continues to gain momentum with Sydney FC and Adelaide United both signing new partners. Read more
Levi's builds links with indie music awards Friday, 11 Jul 2014 Levi's, the iconic jeans brand worn by Bruce Springsteen and Mick Jagger, has signed-up as a sponsor of Australia's Independent Music Awards. Read more
FFA gears up for radical restructure Thursday, 10 Jul 2014 Football Federation Australia and its member states will unify their sponsorship properties next year and develop a new commercial approach to community assets, as it implements sweeping changes to its partnership model. Read more
Sydney Festival renews sponsors for "iconic" property Thursday, 10 Jul 2014 The Sydney Festival has renewed partnerships with three blue-chip brands for its marquee Ferrython event, leaving only a sole sponsorship slot open for the Australia Day race. Read more
Demographics boosting Pan Pacs appeal Thursday, 10 Jul 2014 The demographics and spending power of Pan Pacific Masters Games participants and supporters gives it a strong angle for leveraging sponsors, organisers say. Read more
Adelaide Oval, Telstra in latest digital arms race salvo Wednesday, 09 Jul 2014 Adelaide Oval is the latest Australian stadium to pursue an aggressive digital strategy, with Telstra signing a multi-million dollar deal to upgrade the stadium's connectivity and service. Read more
Richmond Tigers pioneer sponsorship "pipeline" Wednesday, 09 Jul 2014 The Richmond Tigers has departed from the traditional coterie model of Melbourne AFL clubs in a bid to lure up to 300 members to a new initiative that aims to build a new platform for sponsor retention and growth. Read more
Suite deal for Kings as hotel renews Wednesday, 09 Jul 2014 The Sydney Kings NBL franchise has renewed another key partnership for the 2014-15 basketball season. Read more
Tigers target Asia with lucrative double deal Tuesday, 08 Jul 2014 A new sleeve partner and the renewal of major sponsor Allied Express has put the Wests Tigers in a strong commercial position as the club heads towards a place in the finals. Read more
St Kilda Fest signs Lion, takes naming rights to market Tuesday, 08 Jul 2014 Australia's largest single-day music festival has tied up a partnership with beverage giant Lion and is currently in the hunt for a naming rights partner for its 2015 event. Read more
