Gold Coast Marathon extends long-running naming rights deal Tuesday, 08 Jul 2014 The Gold Coast Marathon has renewed its naming rights deal with Gold Coast Airport, in a further boost to the race's international profile as it pursues further commercial growth. Read more
Wildcats continue off-season sponsor drive Monday, 07 Jul 2014 The Perth Wildcats franchise is the latest NBL side to sign a new deal, securing its first partnership since claiming last season's championship. Read more
Rebels to foster regional fanbase on back of Massey-Ferguson deal Monday, 07 Jul 2014 The Melbourne Rebels Super Rugby franchise has renewed its partnership with one of its foundation sponsors, farm equipment brand Massey Ferguson. Read more
Man City connection lands Etihad deal for Melbourne City Monday, 07 Jul 2014 Melbourne City has completed its re-brand under new owner Manchester City, securing a five-year partnership with Etihad Airways. Read more
Sharks' long game pays dividends with bumper deal Friday, 04 Jul 2014 The Cronulla Sharks NRL side has capped one of the most turbulent weeks in its history with a major victory, signing a sponsor for its long-vacant front of jersey position. Read more
Adelaide United lands major Asian deal Friday, 04 Jul 2014 Adelaide United has become the latest club to capitalise on football's link with Asia, signing a multinational Chinese company as a major sponsor. Read more
PNG the next frontier in sponsorship for Australian brands Friday, 04 Jul 2014 Papua New Guinea is being touted as the next emerging market for Australian sponsors after a rash of Australian brands and ambassadors have signed deals with the Papua New Guinea Games. Read more
World Cup a boon for Socceroos' naming rights hunt Thursday, 03 Jul 2014 Football Federation Australia is inching closer to securing a naming rights partner for the Socceroos as the World Cup continues to spur commercial interest in the code. Read more
Good things come in Three Threes for Kings Thursday, 03 Jul 2014 The Sydney Kings NBL franchise has locked in its naming rights partner on beefed-up terms and has re-signed 80% of its commercial partners from last season, including major sponsors St George Bank, Dyldam and Citibank. Read more
Brumbies keep Land Rover in the stable Thursday, 03 Jul 2014 Land Rover Australia has extended its sponsorship of the ACT Brumbies until the end of the 2015 season. Read more
