Sponsorship revenue fell in 2013 for the NSW Waratahs, although the body's commercial management says the poor performance was offset through a surge in global media value for its existing sponsors.Read more
The Wests Tigers NRL club is set to ramp up its digital offering, after it secured online broadcaster XCast as both an apparel partner and producer of a new, 24-hour video channel.Read more
Westpac's Lifesaver Helicopter Service started out as "virtually a charity donation" according to the company's head of sponsorship and events, but it has evolved into "terrific success" for the brand that delivers value on many levels.Read more
The FFA has secured a major partnership with confectionery giant Mondelez, while the body's commercial chief says "multiple brands" are in play for the prestigious title sponsorship of the Socceroos.Read more
The Bingham Cup rugby tournament has secured Canon Australia as a major partner, with the camera brand to provide both financial and in-kind support to the event.Read more
In another indication that Netball Australia's state affiliates will look to local sponsorships after the end of the national deal with Honda, Netball Victoria has secured a new partnership with the Essendon Hyundai car dealership.Read more
Fairfax is looking to expand its events business in sectors such as parenting, travel, arts and B2B says Fairfax Events CEO Andrew McEvoy, who told this week's Sponsorship News conference the events market offered sponsors excellent activation opportunities.Read more
Incoming AFL CEO Gillon McLachlan says new digital distribution platforms will be a key aspect of negotiations over the AFL's next broadcast deal.Read more
Insurance giant Suncorp is using its long-running partnership with the NRL to introduce a large range of brand activations based on this weekend's Country versus City Origin NRL match.Read more
Castrol has signed on as the naming rights partner for the Townsville leg of the V8 Supercars as part of a wide-ranging deal, as the oil giant consolidates its hold on motorsports globally.Read more
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