ASADA to blame for Sharks sponsorship woes: NRL Wednesday, 02 Jul 2014 The NRL's chief operating officer has attributed the inability of the Cronulla Sharks to attract a front of jersey sponsor on the ongoing ASADA saga. Read more
Soccer sponsors to reap rewards of World Cup: study Wednesday, 02 Jul 2014 Football Federation Australia and its sponsors are set to benefit from the unprecedented interest in the current FIFA World Cup, with a study by Octagon revealing fans of the world game are more engaged by sponsors than in any other major sport. Read more
Surfing Australia nabs Subway for development series Wednesday, 02 Jul 2014 Surfing Australia continues to ride a wave of commercial success, securing fast food giant Subway as the naming rights partner for its inaugural youth surfing series. Read more
ANPHA abolished as sponsorship contracts expire Tuesday, 01 Jul 2014 The government agency managing the national 'Be the Influence' campaign has been officially abolished as federal budget measures take effect. Read more
Writer's festival's alignment strategy a success: director Tuesday, 01 Jul 2014 Fostering partnerships between like-minded sponsors and rights holders is the key to a robust arts sponsorship space, says Melbourne Writer's Festival director Lisa Dempster. Read more
CCA targets grassroots in renewed Golf Australia deal Tuesday, 01 Jul 2014 Coca-Cola Amatil has further entrenched its domination of golf sponsorship, renewing its partnership with Golf Australia and its member states for another four years. Read more
BLK enters A-League with bumper Jets deal Monday, 30 Jun 2014 Sportswear brand BLK has continued its expansion into the world game, partnering with the Newcastle Jets in one of the club's largest-ever sponsorships. Read more
Cowboys lasso Harvey Norman replacement Monday, 30 Jun 2014 The North Queensland Cowboys NRL side has secured a new sleeve partner from next season, signing cleaning company Brisclean to replace the outgoing Harvey Norman. Read more
Creative consortium appointed for Asian Cup Monday, 30 Jun 2014 A key piece of the 2015 Asian Cup jigsaw has fallen into place, with the Asian Football Confederation signing a consortium of two Australian agencies to produce the tournament's creative activations. Read more
West Australian AFL clubs secure vital extensions Friday, 27 Jun 2014 The Fremantle Dockers and West Coast Eagles have been boosted heading into this weekend's local derby, with each club extending their relationships with major long-term partners. Read more
