Eels and Unibet seek to engage fans with Kiwi sidestep Friday, 27 Jun 2014 The Parramatta Eels and sponsor Unibet will run a fan engagement activation to capitalise on a New Zealand law that bans foreign betting companies advertising in the country. Read more
Carrera Cup sponsorship to help water brand in Aussie launch Friday, 27 Jun 2014 Porsche racing championship, the Carrera Cup Australia, has added water brand AQUAhydrate to its sponsorship roster. Read more
Data-driven sponsorships the way of the future: Swans Thursday, 26 Jun 2014 The Sydney Swans AFL club says data-sharing partnerships such as its new deal with online travel brand Skyscanner will increasingly take centre stage on the sponsorship landscape. Read more
Asteron further bulks up rugby portfolio Thursday, 26 Jun 2014 Asteron Life has bolstered its involvement with the Australian Rugby Union, less than a year after committing to its marquee sponsorship of the Super Rugby. Read more
Cavalry hails a new naming rights partner Thursday, 26 Jun 2014 Australian Baseball League champions the Canberra Cavalry will start next season with a new naming rights partner, following a deal with taxi company Canberra Elite. Read more
TWE signals renewed interest in sponsorship Wednesday, 25 Jun 2014 Treasury Wine Estates will "significantly increase" its advertising and marketing budget in the next financial year, with some of the funds to flow into new sponsorship deals. Read more
Subaru bumps Skoda from major cycling property Wednesday, 25 Jun 2014 Subaru Australia is continuing to build its presence in cycling, replacing rival Skoda as the vehicle partner of Australia's most prestigious cycling race. Read more
Corporates ready to back V8s' expansion, say owners Tuesday, 24 Jun 2014 V8 Supercars team owners are bullish about the sponsorship prospects of the competition, which will have up to three extra cars on next season's grid, despite a "challenging" market. Read more
Diadora kits out Commonwealth Games squad Tuesday, 24 Jun 2014 Italian sportswear brand Diadora has launched its first sponsorship in the Australian market, unveiling its team kit for the Australian Commonwealth Games team. Read more
Partners unveiled for Dangerous Ideas Tuesday, 24 Jun 2014 Sydney Opera House principal partner Samsung is backing the Festival of Dangerous Ideas, to be held at the iconic venue in August. Read more
