RaboDirect banking on Rebels Monday, 23 Jun 2014 Online bank RaboDirect will this week renew its flagship partnership with the Melbourne Rebels as it seeks to consolidate the brand recognition and community links it has built up. Read more
Nine deal to bring top soccer teams to Australia Monday, 23 Jun 2014 Media giant Nine Entertainment Co. has signed a partnership with a US-based marketing group to bring a friendly soccer tournament which attracts some of the most prestigious clubs in world sport to Australia. Read more
Live women's event snags big sponsors Monday, 23 Jun 2014 Women's health and retail exhibition The Vitality Show has secured a pair of major partners for its inaugural event. Read more
"Several" parties in NRC naming rights mix Friday, 20 Jun 2014 The Australian Rugby Union says its inaugural National Rugby Championship will secure a suite of partners "worthy of any nationally-reaching competition" as it speaks to a number of brands about naming rights. Read more
Sponsorship generating less than 4% of live performance funds: E&Y study Friday, 20 Jun 2014 The live performance sector in Australia generated more than $2.5 billion in revenue in 2012 but corporate sponsorship only accounted for 3.9%, according to new research by Ernst and Young. Read more
Wagering change a boon for rights holders Friday, 20 Jun 2014 Racing Queensland's plan to open the state's thoroughbred, trotting and greyhound wagering outlets to corporate bookmakers could be a boon for rights holders in the state as wagering providers seek to gain market share from the incumbent Tatts Group. Read more
"Digital arms race" at stadia to drive new sponsorship opportunities Thursday, 19 Jun 2014 Six Australian stadiums are locked in a "digital arms race" that is set to open up new opportunities for crowd engagement and sponsorship at sporting events, says the head of business development at ANZ Stadium. Read more
Search over after startup incubator snags Google sponsorship Thursday, 19 Jun 2014 Startup incubator and shared office space provider, Fishburners, has signed Google as a platinum sponsor. Read more
CSM appoints new Australian MD Thursday, 19 Jun 2014 Sports and entertainment marketing agency, CSM Sport & Entertainment, has appointed former GroupM executive Rob Smith as its Australian managing director. Read more
ARU looking to corporate hospitality to diversify income Wednesday, 18 Jun 2014 The Australian Rugby Union will pioneer some corporate hospitality initiatives as it seeks to expand its offerings beyond match-days. Read more
