Major brewer not rushing to fill ANPHA gap Wednesday, 18 Jun 2014 A major alcohol company says it has no plans to change its sponsorship strategy in the wake of the demise of a multi-million dollar federal government sponsorship strategy that effectively bought-out alcohol sponsorship for many sports. Read more
Cats brew up deal for digital initiative Wednesday, 18 Jun 2014 The Geelong Cats AFL club has launched a new digital initiative that has won the backing of long-time AFL sponsor, Carlton & United Breweries (CUB). Read more
Hogs Breath Café secures naming rights for Utes' Top End round Tuesday, 17 Jun 2014 Steakhouse chain Hogs Breath Caf Read more
PGA-Coke renewal to shift 500,000 cases in next year Tuesday, 17 Jun 2014 Coca-Cola Amatil (CCA) has renewed its sponsorship of the PGA of Australia for five years and is now putting more emphasis on the marketing of its products at the association's golf facilities around Australia. Read more
Theatre company casting for critical new role Tuesday, 17 Jun 2014 Leading Australian theatre company Bell Shakespeare has restructured its development team and is recruiting for a new role - corporate development manager. Read more
Flying Kangaroo becomes Live Nations' official airline Monday, 16 Jun 2014 Qantas has become the official airline of live entertainment company Live Nation Australasia in a deal that the carrier plans to leverage through its loyalty and rewards programs. Read more
Wahu renews and expands Surfing Australia deal Monday, 16 Jun 2014 Australian surf and beach-equipment brand, Wahu has renewed and expanded its partnership with Surfing Australia, adding the naming rights of the Australian Bodyboard Titles to its surfing sponsorship program. Read more
Brand Finance's new MD has sights on Australia Football table Monday, 16 Jun 2014 Brand valuation and strategy consultancy, Brand Finance, is preparing to release a table that ranks the value of Australia's football brands. Read more
Auckland Nines exceeds economic expectations Monday, 16 Jun 2014 The inaugural NRL Auckland Nines tournament outstripped all of its first-year targets and delivered more than $9 million in economic benefits to the host city. Read more
Airline sponsorships under the microscope in new report Friday, 13 Jun 2014 The average asking rate for a sport sponsorship in 2013 in the global airline sector was $US305,000 and sport accounted for 25% of all airline sponsorships, according to a new report from sponsorship software company, Sponsorium. Read more
