Struggling grass roots clubs need fast food sponsorship to survive Friday, 13 Jun 2014 Rugby League, athletics (track and field) and outdoor cricket are the sporting activities with the highest proportion of clubs with food and beverage company sponsorship, according to a new report by Sports Medicine Australia. Read more
Timing just right for Fitzgibbon's Land Rover deal Friday, 13 Jun 2014 Land Rover has moved in to snare top surfer Sally Fitzgibbon as an ambassador at an opportune time when her previous deal with BMW brand Mini was concluding. Read more
Stadium connectivity to offer new opportunities for sponsors Thursday, 12 Jun 2014 Sponsors will be the biggest winners from the rapid rollout of new digital technology in stadiums and arenas throughout Australia. Read more
Digital space offers leverage for HBF Thursday, 12 Jun 2014 Sponsors could be doing more to use inexpensive digital activations to increase the value of their sponsorships and create a more coherent brand platform, says HBF events and sponsorship manager Alex Weir. Read more
Former AFL chief takes stake in sponsorship firm Wednesday, 11 Jun 2014 Former AFL chief executive Andrew Demetriou has joined the board of directors of specialist sponsorship firm Bastion Group. Read more
Live streaming opens up new sponsorship opportunities for kids sport Wednesday, 11 Jun 2014 Little Athletics Australia is offering a range of new opportunities to its sponsors after introducing live streaming of its major events. Read more
Adelaide Festival finalising 2015 sponsors Wednesday, 11 Jun 2014 The Adelaide Festival is working on its sponsorship lineup for next year's event, with an announcement on its major sponsor expected soon. Read more
Diageo continues focus on event and festival sponsorship Tuesday, 10 Jun 2014 Diageo Australia will continue to expand its presence in the event and festival sponsorship space and will increasingly look for collaborative partnerships that can be catered to individual brands. Read more
Huawei extends Raiders deal for another year Tuesday, 10 Jun 2014 The Canberra Raiders NRL club has re-signed its major jersey sponsor Huawei for a further season and has locked away most of its major sponsorship inventory for 2015. Read more
Speech centre seeks sponsorship manager Tuesday, 10 Jun 2014 The Telethon Speech & Hearing Centre for Children is on the lookout for a new fundraising and sponsorship manager. Read more
