Football Federation Australia has strengthened its commercial team, with an experienced sports marketer and brand manager joining head of commercial Luke Bould in the Federation's sponsorship group. The FFA has also secured a "blue chip" sponsor for one of its most valuable properties.Read more
Local Geelong business Routley's Bakery has signed on to sponsor the Geelong Cats, taking on a category partnership and catering duties at the club's Simonds Stadium.Read more
Following its partnership renewal with the Byron Bay Bluesfest, Virgin Mobile has reiterated that its future sponsorship strategy will largely revolve around festivals, with the sector "part of Virgin Mobile's DNA" according to its director of sponsorship.Read more
Creative Partnerships, the peak body for corporate and private arts sponsorships, is piloting a new initiative to boost revenue for crowdfunded art projects.Read more
Hunter TAFE is giving Knights players access to a new high performance sports hub at its Newcastle campus, as part of the education centre's corporate partnership with NRL club.Read more
Surfing Australia's nationally-reaching junior program, the Vegemite SurfGroms, has maintained its major partnership with surfwear brands Roxy and Quiksilver, with the duo renewing their involvement in the initiative.Read more
Hawthorn Hawks major sponsor iiNet will take advantage of the AFL grand final rematch between the Hawks and Fremantle to implement part of its season-long 'iiNet Game Day Upgraded' activation campaign.Read more
Virgin Mobile has renewed its sponsorship of the Byron Bay Bluesfest after initially coming on board for the 2013 edition.Read more
The competition for a North Queensland team to re-enter the A-League is hotting up, with the successor to the defunct North Queensland Fury securing a front of jersey sponsor with the intention of challenging for an A-League licence.Read more
Armor All has reshuffled its naming rights properties, taking the rights to the high-profile Australian Rally Championship round which precedes the World Rally Championship.Read more
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