Proposed changes to anti-siphoning legislation could alter the sponsorship landscape according to media analysts, with the commercial value of some of Australian sport's most viable properties under threat.Read more
The Richmond Tigers AFL club has further expanded its sponsor roster with Elegance Tiles signing on as the club's media polo sleeve sponsor.Read more
Land Rover has taken naming rights to two of Australia's major sailing events in a deal that further enhances its position as global yachting sponsor.Read more
Major sponsors of the Newcastle Knights and Newcastle Jets have confirmed they are committed to maintaining support for both teams in the longer term regardless of the future ownership structure.Read more
Telstra will use the 30th year of its principal partnership with The Australian Ballet to further promote ballet beyond its traditional audience and to showcase Telstra's digital platforms.Read more
The Australian Rugby Union has added another category partner to its roster, bringing Unilever brand Dove Men + Care on board in a two-year deal.Read more
Virgin Australia has continued to snap up individual club sponsorships in the AFL, signing on as the official airline of both the Fremantle Dockers and West Coast Eagles in order to capitalise on the West Australian-based clubs geographically remote location.Read more
Luxury watch brand Longines will take the naming rights to the $4 million Queen Elizabeth Stakes as part of an extensive deal with the Australian Turf Club.Read more
The Sydney Roosters NRL team has appointed Futures Sport and Entertainment as its research agency, with the partnership to focus on maximising the 'multimedia value' of the Roosters' sponsorship properties.Read more
A new partnership with the English Cricket Board won't damage wine brand Hardys' existing relationship with Cricket Australia, with the deals to be leveraged separately, the company says.Read more
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