Netball Australia's deal with Honda has been allowed to lapse, with the national netball body hoping that its growing corporate profile and better broadcast options will earn it more by returning to market.Read more
The 2014 edition of ideas festival TEDxSydney has revealed an expanded lineup of corporate sponsors.Read more
Netball WA and Perth netball franchise the West Coast Fever have partnered with AFL team the West Coast Eagles and the local arm of Japanese carmaker Toyota in a deal focused on community engagement and activations.Read more
A-League team Adelaide United has received a boost heading into the penultimate round of the A-League season, with IP Partners signing on as a sponsor of the club.Read more
Ticket reselling marketplace Viagogo maintains that its corporate partnerships won't be threatened by a potential change in NSW law that will make it harder for resellers to operate, with the company still pursuing an aggressive sponsorship strategy.Read more
Sponsors have utilised endurance race Tough Mudder's 'activations-friendly' course for its first 2014 event at Phillip Island, with several new partners leveraging their sponsorship of the event in on-site initiatives.Read more
Golf brand Srixon has augmented its grassroots sponsorship of Golf Queensland, signing a deal to partner with the state's flagship tournament, the Queensland Open.Read more
A new partnership with fast food giant KFC is the latest in a series of deals for AFL club Port Adelaide, with the club's commercial and sponsorship revenue up 55% from last season.Read more
The Federal Government has introduced legislation today designed to protect the copyright and intellectual property of a number of upcoming major sporting events in Australia, which will provide greater legal certainty for the sponsors and rights holders involved.Read more
Perth's West Coast Eagles has become the latest AFL team to sign an official partner in the energy sector, with renewable energy supplier Infinite Energy joining the club for the 2014 season.Read more
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