Digital to be a key pillar: ARU Wednesday, 28 May 2014 The Australian Rugby Union has outlined plans to boost its digital footprint, both in-stadium and online. Read more
Tropfest to "re-define the sponsorship space" Wednesday, 28 May 2014 The agency newly-appointed by Tropfest to manage its sponsorship has set a high bar for this year's event. Read more
Netball Australia continues community partnership expansion Wednesday, 28 May 2014 Netball Australia has signed a two-year partnership with the community arm of vitamins brand Swisse. Read more
Lions tour helps ARU to record profit Tuesday, 27 May 2014 The Australian Rugby Union has posted a $19.5 million profit for calendar 2013, despite a drop in sponsorship revenue. Read more
Sea Eagles clinch deal with Kyocera Tuesday, 27 May 2014 The Manly Sea Eagles NRL side has signed a partnership with Kyocera Australia. Read more
Hunter Ports drops high-profile sponsorship Tuesday, 27 May 2014 Embattled Nathan Tinkler vehicle Hunter Ports has withdrawn from another of its high-profile Newcastle sponsorships, the 2015 Surfest Women's Classic surfing contest. Read more
Suncorp backs running series Tuesday, 27 May 2014 Suncorp Bank has renewed its sponsorship of parkrun Australia for the next three years. Read more
Only "three or four" NRL sides hitting financial targets Monday, 26 May 2014 The NRL's chief operating officer says only a handful of the NRL's 16 clubs are meeting NRL's criteria for financial sustainability. Read more
Young consumers savvy to ambush marketing: report Monday, 26 May 2014 A new report shows young consumers are knowledgeable about ambush marketing, and tend to favour the official sponsors of major sporting events. Read more
The Star picks experienced sponsorship exec for key appointment Monday, 26 May 2014 A former head of sponsorship at Telstra has been appointed to lead the marketing and sales department at Sydney casino The Star. Read more
