CCA beer brands likely to invest in sponsorships Friday, 23 May 2014 Coca-Cola Amatil's new head of beer marketing has signaled the company's interest in sponsorship, with the potential for deals to be finalised the Australian market this year. Read more
Sponsorship revenue falls for STC, but outlook is bright Friday, 23 May 2014 The Sydney Theatre Company suffered a drop in sponsorship revenue for 2013, although the figure is "well within" the company's budgeted range, its executive director says. Read more
Caffeine hit for GreenEDGE Friday, 23 May 2014 Australian pro cycling team Orica GreenEDGE has signed a partnership with a local coffee brand as it gears up for cycling's biggest race. Read more
AGL's marine rescue unit boosting brand recognition Friday, 23 May 2014 The first six months of a landmark partnership between AGL and Zoos Victoria has generated "terrific outcomes," according to its organisers. Read more
Big Bash to reap rewards as sponsorship support rises Thursday, 22 May 2014 The Big Bash T20 League is set to secure several new deals at double the price of last year's sponsorship prices. Read more
Athletics Tour metrics a boon in sponsor hunt: CEO Thursday, 22 May 2014 Record crowd and participation metrics for the 2014 edition of the Australian Athletics Tour will aid the hunt for a naming rights partner for next year's events, says the head of Athletics Australia, Dallas O'Brien. Read more
Glory appoints new sponsorship chief Thursday, 22 May 2014 The Perth Glory has appointed a new head of sponsorship, and is focused on finalising its 2014-15 sponsorship line-up. Read more
BLK targets aggressive expansion in the A-League Wednesday, 21 May 2014 Apparel maker BLK has identified football as its next area of expansion and will invest heavily in A-League sponsorship in the 2014-15 season. Read more
ARU retains another key partner Wednesday, 21 May 2014 The Australian Rugby Union's focus on retaining partners and boosting sponsor revenue is paying dividends, with its renewal of InterContinental Hotels the latest example. Read more
GIO goes digital in bid to engage Blues fans Wednesday, 21 May 2014 NSW Blues sponsor GIO has launched a digital campaign to capitalise on its support of the side ahead of the State of Origin series, which begins next week. Read more
