Sydney FC builds on Beechwood relationship
Sydney FC continues its strategy of upgrading existing sponsors to higher-tier properties, with current partner Beechwood Homes moving up to an apparel slot from next season.Read more
More latest news - page 1073
MLB's Sydney game to yield $13 million: Destination NSW
Destination NSW, the government body responsible for securing the Major League Baseball opening series in Sydney, says the event is on track to match its initial estimates, and "far surpass" the expected ROI.Read more
St Kilda looks to capitalise on NZ link in search for co-major sponsor
St Kilda will focus on its unique position as a trans-Tasman AFL club in its search for a second major sponsor for the 2014 season.Read more
Cowboys add to commercial team
The North Queensland Cowboys NRL team has appointed Townsville-based Sue Willis to the role of senior sales and business development manager.Read more
Sponsorship a "key component" of Australian strategy: China Southern
Sponsorship will continue to play a central role in China Southern's efforts to build its brand in the Australian market, according to the carrier.Read more
LEDified continues to light up Saints
AFL club St Kilda has extended its partnership with its major sponsor, lighting company LEDified.Read more
Swans, Tigers tie up category partners
Online ticket marketplace Viagogo has signed on as an official partner of the Sydney Swans, with the deal giving the company access to the club's membership base.Read more
Sponsors step up activations ahead of F1 curtain-raiser
Diageo brand Johnnie Walker has launched its responsible drinking campaign in Australia to tie in with its official partnership with this weekend's Formula 1 Grand Prix race in Melbourne.Read more
Arts partnerships thrive on "bespoke" deals
Arts sponsorships work best with a "bespoke" approach that tailors specific benefits for sponsors and constantly evolves as the partners' needs change, says Stephen Attfield, development manager of Sydney creative arts space Carriageworks.Read more
Demons secure code-first Chinese sponsor
The Melbourne Demons AFL team has signed a watershed sponsorship deal, with China Southern Airlines joining as a "platinum plus partner" of the club.Read more
