Castrol beefs up motorsport spend Tuesday, 29 Apr 2014 Castrol has signed on as the naming rights partner for the Townsville leg of the V8 Supercars as part of a wide-ranging deal, as the oil giant consolidates its hold on motorsports globally. Read more
Virgin reiterates strategy, takes naming rights to Perth festival Tuesday, 29 Apr 2014 Virgin Mobile Australia has signed on as major partner of the Taste of Perth festival, with the event to be re-branded as the '2014 Taste of Perth served up by Virgin Mobile'. Read more
Scrutiny growing on Tasmanian Hawks sponsorship Monday, 28 Apr 2014 The CEO of Tasmania's peak lobbying body for tourism has called for a review of the state's $3.5 million sponsorship of the Hawthorn Hawks AFL side saying the partnership should be assessed separately from the club's agreement to play in the state. Read more
Research reveals reasoning behind automotive sponsorships Monday, 28 Apr 2014 New data from Roy Morgan shows a high percentage of AFL supporters replace their cars regularly, with fans from some clubs more likely to make a purchase sooner than others. Read more
Former Glory man takes over $22 million roster Monday, 28 Apr 2014 WA health promotion initiative Healthway has appointed former Perth Glory general manager Anthony Radich to oversee its $22 million sponsorship portfolio roster while its current head of sponsorship is on maternity leave. Read more
Carlton Draught gets title rights for WA grudge match Thursday, 24 Apr 2014 Carlton & United Breweries has reshuffled its AFL properties, rebranding the West Coast Eagles vs Fremantle derby as the 'Carlton Draught Derby' as part of a wider marketing campaign to celebrate the beer's 150th anniversary. Read more
Essendon partnerships survive supplements controversy Thursday, 24 Apr 2014 Essendon has renewed its partnership with transport giant Toll Group, which leaves the club with a full roster of sponsors, despite the controversy over supplement use in 2012. Read more
Sirromet expands sponsorship roster Thursday, 24 Apr 2014 Queensland winery Sirromet Wines has added another local institution to its growing roster of partners, signing on as the Queensland Ballet's wine partner. Read more
Hankook steps up diversified partnerships Thursday, 24 Apr 2014 Hankook Tyre Australia has backed up its recently-renewed NRL sponsorship by leveraging its A-League partnership in a grand final-based activation. Read more
SCG pioneers digital sponsorship Wednesday, 23 Apr 2014 The Sydney Cricket & Sports Ground Trust says its new in-ground digital marketing platform will lead to "unprecedented commercial opportunities," and start a new era for major venues. Read more
