Hockey Australia's "unique" demographics the lure Thursday, 10 Apr 2014 Hockey Australia is courting sponsors ahead of a bumper twelve months for the Kookaburras and Hockeyroos, with CEO Cam Vale pointing out the sport is one of the few to offer equal sponsorship of both male and female national teams. Read more
ESP in landmark collaboration Thursday, 10 Apr 2014 Sports marketing agency Elite Sports Properties has forged a partnership with US-based talent agency Landmark Sports in a deal that will open up a range of endorsement and sponsorship opportunities for NBA prospect Dante Exum in the Australian market. Read more
Triathlon does luggage deal Thursday, 10 Apr 2014 Triathlon Australia and Samsonite luggage and backpack brand High Sierra have partnered in the lead up to the Commonwealth Games in a product supply deal. Read more
Harvey Norman to end Cowboys tenure Wednesday, 09 Apr 2014 The North Queensland Cowboys sleeve property will be on the market for the first time in five years, with Harvey Norman to end its relationship with the NRL club at the end of the 2014 season. Read more
WA spends big on sponsorship again Wednesday, 09 Apr 2014 RugbyWA and Netball WA have received lucrative backing from the Insurance Commission of Western Australia, with the government-run organisation spending $2 million to sponsor the two codes until 2017. Read more
Westfield partners with Fashion Week designers Wednesday, 09 Apr 2014 Shopping centre giant Westfield will leverage off the Mercedes-Benz Fashion Week festival through individual sponsorships of a trio of designers. Read more
designEX unveils new sponsors Tuesday, 08 Apr 2014 On-site activations and the opportunity to gain exposure to a targeted B2B audience will continue to drive interest in exhibition sponsorship, says the manager of design and architecture event designEX. Read more
Maiden V8 win to fuel sponsorship hunt: Erebus Tuesday, 08 Apr 2014 Erebus Motorsport's first V8 Supercars victory has provided a boost to the team's hunt for a naming rights sponsor in what is proving to be a tough sponsorship market for the sport. Read more
Storm "going strong" following Steeden deal Tuesday, 08 Apr 2014 The Melbourne Storm has signed a new two-year deal with Steeden, topping off a strong pre-season for commercial deals for the club. Read more
ARU continues to beef up sponsorship roster Tuesday, 08 Apr 2014 Compression manufacturer Skins has renewed its sponsorship of Australian Rugby Union. Read more
