Singapore Airlines on board with Regatta
The Sydney International Rowing Regatta (SIRR) has bolstered its sponsorship roster, signing Singapore Airlines as its official presenting partner.Read more
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Pan Pacs look to cash in on prior success
The marketing expert appointed to develop the Pan Pacific Masters Games sponsorship strategy says the event is an excellent naming rights proposition that has been " undersold".Read more
Ensemble makes senior appointments
Sponsorship and activations agency Ensemble has moved to strengthen its management and creative departments with two new appointments.Read more
Super Rugby secures new major sponsor
Super Rugby's Australian conference has announced an initial three-year naming rights deal with life insurance provider Asteron Life, with the deal likely to be extended.Read more
Sharks finally scotch controversial sponsorship claims
The Cronulla Sharks NRL club has issued a statement declaring that the reported multi-million dollar sponsorship offer from adult dating website Ashley Madison would "under no circumstances" be accepted.Read more
Waratahs secure yet another backer
Super Rugby franchise the NSW Waratahs has announced another addition to the club's sponsorship roster following an aggressive pre-season drive for partners.Read more
Gilbert continues as Super Rugby sponsor
Sporting goods company Gilbert has extended its deal as exclusive ball supplier to South Africa, New Zealand and Australian Rugby (SANZAR), the managing body of Super Rugby.Read more
"Publicity Stunt" generates media heat, but tough for Cronulla
Sponsorship experts say the high-profile sponsorship proposition by online 'infidelity site' Ashley Madison to Cronulla Sharks generated plenty of publicity for the site, but might futher add to the club's difficulties in attracting top-level sponsors.Read more
Adam Hodge moves up at Octagon
Sports and entertainment marketing group Octagon has moved to strengthen its South East Asian management team, appointing Adam Hodge as regional strategy director.Read more
Erebus forges closer link with Mercedes-Benz
Erebus Motorsport's association with Mercedes-Benz has been strengthened, with the German company's trucking arm signing on as official truck supplier.Read more
