Olympic sports need to increase commercial viability: ASC Monday, 07 Apr 2014 Australia's Olympic and Commonwealth Games sports rank consistently lower than other sports in commercial performance, according to the Australian Sports Commission, which is urging them to improve their appeal to sponsors. Read more
FFA doubling commercial team as sponsorship opportunities grow Monday, 07 Apr 2014 Football Federation Australia has strengthened its commercial team, with an experienced sports marketer and brand manager joining head of commercial Luke Bould in the Federation's sponsorship group. The FFA has also secured a "blue chip" sponsor for one of its most valuable properties. Read more
Geelong signs local partnership Monday, 07 Apr 2014 Local Geelong business Routley's Bakery has signed on to sponsor the Geelong Cats, taking on a category partnership and catering duties at the club's Simonds Stadium. Read more
"Brand-building" festivals in Virgin Mobile's DNA, says director Friday, 04 Apr 2014 Following its partnership renewal with the Byron Bay Bluesfest, Virgin Mobile has reiterated that its future sponsorship strategy will largely revolve around festivals, with the sector "part of Virgin Mobile's DNA" according to its director of sponsorship. Read more
Creative Partnerships to match arts projects crowdfunding Friday, 04 Apr 2014 Creative Partnerships, the peak body for corporate and private arts sponsorships, is piloting a new initiative to boost revenue for crowdfunded art projects. Read more
Hunter TAFE delivers on Newcastle Knights sponsorship Friday, 04 Apr 2014 Hunter TAFE is giving Knights players access to a new high performance sports hub at its Newcastle campus, as part of the education centre's corporate partnership with NRL club. Read more
Roxy, Quiksilver continue grassroots surfing partnership Friday, 04 Apr 2014 Surfing Australia's nationally-reaching junior program, the Vegemite SurfGroms, has maintained its major partnership with surfwear brands Roxy and Quiksilver, with the duo renewing their involvement in the initiative. Read more
iiNet goes all in on Hawks activations Thursday, 03 Apr 2014 Hawthorn Hawks major sponsor iiNet will take advantage of the AFL grand final rematch between the Hawks and Fremantle to implement part of its season-long 'iiNet Game Day Upgraded' activation campaign. Read more
Virgin Mobile continues festival focus Thursday, 03 Apr 2014 Virgin Mobile has renewed its sponsorship of the Byron Bay Bluesfest after initially coming on board for the 2013 edition. Read more
Sponsors attracted to A-League potential in northern QLD Thursday, 03 Apr 2014 The competition for a North Queensland team to re-enter the A-League is hotting up, with the successor to the defunct North Queensland Fury securing a front of jersey sponsor with the intention of challenging for an A-League licence. Read more
