Armor All takes naming rights to World Rally curtain-raiser Thursday, 03 Apr 2014 Armor All has reshuffled its naming rights properties, taking the rights to the high-profile Australian Rally Championship round which precedes the World Rally Championship. Read more
Broadcast law changes could devalue sponsorship Wednesday, 02 Apr 2014 Proposed changes to anti-siphoning legislation could alter the sponsorship landscape according to media analysts, with the commercial value of some of Australian sport's most viable properties under threat. Read more
Tigers continue sponsorship drive into new season Wednesday, 02 Apr 2014 The Richmond Tigers AFL club has further expanded its sponsor roster with Elegance Tiles signing on as the club's media polo sleeve sponsor. Read more
Yachting naming rights go to Land Rover Wednesday, 02 Apr 2014 Land Rover has taken naming rights to two of Australia's major sailing events in a deal that further enhances its position as global yachting sponsor. Read more
Sponsors committed but unlikely to replace Tinkler group in the short term Tuesday, 01 Apr 2014 Major sponsors of the Newcastle Knights and Newcastle Jets have confirmed they are committed to maintaining support for both teams in the longer term regardless of the future ownership structure. Read more
Telstra, Australian Ballet activate 30 year sponsorship Tuesday, 01 Apr 2014 Telstra will use the 30th year of its principal partnership with The Australian Ballet to further promote ballet beyond its traditional audience and to showcase Telstra's digital platforms. Read more
Unilever branches into Australian rugby with Wallabies deal Tuesday, 01 Apr 2014 The Australian Rugby Union has added another category partner to its roster, bringing Unilever brand Dove Men + Care on board in a two-year deal. Read more
Virgin hones in on WA with AFL sponsorships Monday, 31 Mar 2014 Virgin Australia has continued to snap up individual club sponsorships in the AFL, signing on as the official airline of both the Fremantle Dockers and West Coast Eagles in order to capitalise on the West Australian-based clubs geographically remote location. Read more
‘Sydney’s richest race’ gets blue-chip partner Monday, 31 Mar 2014 Luxury watch brand Longines will take the naming rights to the $4 million Queen Elizabeth Stakes as part of an extensive deal with the Australian Turf Club. Read more
Roosters select research agency Monday, 31 Mar 2014 The Sydney Roosters NRL team has appointed Futures Sport and Entertainment as its research agency, with the partnership to focus on maximising the 'multimedia value' of the Roosters' sponsorship properties. Read more
