Hardys goes all in on cricketing sponsorship Friday, 28 Mar 2014 A new partnership with the English Cricket Board won't damage wine brand Hardys' existing relationship with Cricket Australia, with the deals to be leveraged separately, the company says. Read more
Netball Australia goes back to market Friday, 28 Mar 2014 Netball Australia's deal with Honda has been allowed to lapse, with the national netball body hoping that its growing corporate profile and better broadcast options will earn it more by returning to market. Read more
TEDxSydney announces sponsorship roster Friday, 28 Mar 2014 The 2014 edition of ideas festival TEDxSydney has revealed an expanded lineup of corporate sponsors. Read more
West Australian teams and brands unite in new sponsorship Friday, 28 Mar 2014 Netball WA and Perth netball franchise the West Coast Fever have partnered with AFL team the West Coast Eagles and the local arm of Japanese carmaker Toyota in a deal focused on community engagement and activations. Read more
IT sponsor upgrades with Adelaide United Friday, 28 Mar 2014 A-League team Adelaide United has received a boost heading into the penultimate round of the A-League season, with IP Partners signing on as a sponsor of the club. Read more
"Baffling" legislation won't affect Viagogo's sponsorship drive Thursday, 27 Mar 2014 Ticket reselling marketplace Viagogo maintains that its corporate partnerships won't be threatened by a potential change in NSW law that will make it harder for resellers to operate, with the company still pursuing an aggressive sponsorship strategy. Read more
Tough Mudder sponsors step up activations Thursday, 27 Mar 2014 Sponsors have utilised endurance race Tough Mudder's 'activations-friendly' course for its first 2014 event at Phillip Island, with several new partners leveraging their sponsorship of the event in on-site initiatives. Read more
Srixon snaps up another golf sponsorship Thursday, 27 Mar 2014 Golf brand Srixon has augmented its grassroots sponsorship of Golf Queensland, signing a deal to partner with the state's flagship tournament, the Queensland Open. Read more
Port Adelaide chalks up further growth with new deal Wednesday, 26 Mar 2014 A new partnership with fast food giant KFC is the latest in a series of deals for AFL club Port Adelaide, with the club's commercial and sponsorship revenue up 55% from last season. Read more
New law to protect major event sponsors Wednesday, 26 Mar 2014 The Federal Government has introduced legislation today designed to protect the copyright and intellectual property of a number of upcoming major sporting events in Australia, which will provide greater legal certainty for the sponsors and rights holders involved. Read more
