Infinite Energy steps up with West Coast Wednesday, 26 Mar 2014 Perth's West Coast Eagles has become the latest AFL team to sign an official partner in the energy sector, with renewable energy supplier Infinite Energy joining the club for the 2014 season. Read more
Gilbert renews with ARU Wednesday, 26 Mar 2014 Australian Rugby Union's longstanding association with sports equipment manufacturer Gilbert has been extended for another five years until 2018. Read more
Women’s premier league gets retail backing Wednesday, 26 Mar 2014 The newly-branded women's premier league in Victoria has secured a naming rights partner for its first season, with retailer Sportsmart signing a wide-ranging deal with Football Federation Victoria. Read more
Maserati seeking 'likeminded' rights holders following SDC sponsorship Tuesday, 25 Mar 2014 Italian car-maker Maserati says its new partnership with the Sydney Dance Company will be driven by their shared commitment to be "the opposite of ordinary", with a renewed focus on the premium market. Read more
Art Gallery of NSW secures State Street partnership Tuesday, 25 Mar 2014 The Art Gallery of New South Wales has attracted its largest ever education-based sponsorship, with US-financial services institution State Street offering the financial backing for the gallery to 'substantially increase' its offering. Read more
New truffle festival gets French flavour Tuesday, 25 Mar 2014 The inaugural Melbourne Truffle Festival has secured a double coup, with premium kitchen brand Scholtes signing on as major sponsor and My Kitchen Rules co-host Manu Feildel joining as an event ambassador. Read more
Hockeyroos renewal addresses sponsorship gender imbalance Monday, 24 Mar 2014 Ausdrill has renewed its naming rights sponsorship of the Australian national women's hockey team in a move that Hockey Australia CEO Cam Vale said was a "fillip for women's sport in Australia." Read more
Melbourne flower show gathers Momentum Monday, 24 Mar 2014 Sustainable power retailer Momentum Energy has signed a sponsorship agreement with the Melbourne International Flower & Garden Show that will give it access to an event with a "great emphasis on sustainability", the company's events director says. Read more
Bastion EBA expands operations Monday, 24 Mar 2014 Sponsorship agency Bastion EBA has bolstered its activations department with its acquisition of activations and events agency Zarr Marketing. Read more
AFL sponsors play the long game Friday, 21 Mar 2014 AFL giant Collingwood has become the latest team in the competition to cement a 20-year association with a brand, with airline and major sponsor Emirates extending its deal until 2019. Read more
