Clarke signs endorsement deal with baseball brand Friday, 21 Mar 2014 Australian test cricket captain, Michael Clarke, has signed a three-year endorsement deal with baseball brand Rawlings, marking the first time the American brand has ventured onto the cricket pitch. Read more
St Kilda signs coaches' partner Friday, 21 Mar 2014 Melbourne-based property developer Watersun has entered into its first corporate sponsorship, becoming St Kilda's official coaches' partner. Read more
Jeep launches TVC to leverage Dragons sponsorship Friday, 21 Mar 2014 Jeep is supplementing its sponsorship of the St George Illawarra Dragons NRL team with an above-the-line advertising campaign, 'Driven by Legend'. Read more
Touch Football to enter new commercial era: CEO Thursday, 20 Mar 2014 A strategic alliance with the NRL will open up a "huge range" of commercial opportunities for touch football in Australia, the CEO of the game's peak body says. Read more
Mars partners with AFL, Carlton unfazed Thursday, 20 Mar 2014 AFL club Carlton isn't threatened by a new deal its major sponsor Mars has done with the AFL, in fact it's "fantastic news" according to a club spokesperson. Read more
Asian Champions League property finalised for Aussies Thursday, 20 Mar 2014 The Central Coast Mariners A-League club has joined the other Australian representatives in the Asian Champions League by signing an Asian-facing brand for the duration of the 2014 competition. Read more
Transfield Boycott not a precedent: Creative Partnerships Wednesday, 19 Mar 2014 The partial boycott of the Biennale of Sydney by artists won't damage the arts sector's ability to attract sponsorship in the future according to Creative Partnerships Australia, the government body responsible for promoting private sector sponsorship of the arts. Read more
New deal adding value for members, fans: Rabbitohs Wednesday, 19 Mar 2014 The South Sydney Rabbitohs NRL club is leveraging its new partnership with fast food franchise operator Subway by giving away up to 250,000 six-inch subs over the course of the 2014 season. Read more
Coal Seam Gas venture invests in local community Wednesday, 19 Mar 2014 The Queensland Symphony Orchestra has built on its 'GEM Initiative' with mining venture Australia Pacific LNG, with a live-streamed concert broadcast across schools in northern Queensland today. Read more
Sponsorship revenue growing 60% each year: Tough Mudder Tuesday, 18 Mar 2014 Obstacle race Tough Mudder has unveiled a host of sponsors for its 2014 series in Australia and New Zealand, with organisers saying sponsorship revenue has grown 60% year-on-year since the first Australian event in 2012. Read more
