Magners expands rugby relationship Tuesday, 18 Mar 2014 The Shute Shield, Rugby NSW's premier grade rugby competition, has secured a naming rights partner for the first time since 2010, with Irish cider brand Magners taking the title sponsorship. Read more
Sydney FC builds on Beechwood relationship Tuesday, 18 Mar 2014 Sydney FC continues its strategy of upgrading existing sponsors to higher-tier properties, with current partner Beechwood Homes moving up to an apparel slot from next season. Read more
MLB's Sydney game to yield $13 million: Destination NSW Monday, 17 Mar 2014 Destination NSW, the government body responsible for securing the Major League Baseball opening series in Sydney, says the event is on track to match its initial estimates, and "far surpass" the expected ROI. Read more
St Kilda looks to capitalise on NZ link in search for co-major sponsor Monday, 17 Mar 2014 St Kilda will focus on its unique position as a trans-Tasman AFL club in its search for a second major sponsor for the 2014 season. Read more
Cowboys add to commercial team Monday, 17 Mar 2014 The North Queensland Cowboys NRL team has appointed Townsville-based Sue Willis to the role of senior sales and business development manager. Read more
Sponsorship a "key component" of Australian strategy: China Southern Friday, 14 Mar 2014 Sponsorship will continue to play a central role in China Southern's efforts to build its brand in the Australian market, according to the carrier. Read more
LEDified continues to light up Saints Friday, 14 Mar 2014 AFL club St Kilda has extended its partnership with its major sponsor, lighting company LEDified. Read more
Swans, Tigers tie up category partners Friday, 14 Mar 2014 Online ticket marketplace Viagogo has signed on as an official partner of the Sydney Swans, with the deal giving the company access to the club's membership base. Read more
Sponsors step up activations ahead of F1 curtain-raiser Friday, 14 Mar 2014 Diageo brand Johnnie Walker has launched its responsible drinking campaign in Australia to tie in with its official partnership with this weekend's Formula 1 Grand Prix race in Melbourne. Read more
Arts partnerships thrive on "bespoke" deals Thursday, 13 Mar 2014 Arts sponsorships work best with a "bespoke" approach that tailors specific benefits for sponsors and constantly evolves as the partners' needs change, says Stephen Attfield, development manager of Sydney creative arts space Carriageworks. Read more
