Demons secure code-first Chinese sponsor Thursday, 13 Mar 2014 The Melbourne Demons AFL team has signed a watershed sponsorship deal, with China Southern Airlines joining as a "platinum plus partner" of the club. Read more
Nike takes Carlton link beyond twenty years Thursday, 13 Mar 2014 Nike Australia's long-standing sponsorship of AFL powerhouse Carlton has been extended in a deal the club says again underlines the value for both parties in long term partnerships. Read more
Unique stadium opportunities a major sponsor lure: Suns Wednesday, 12 Mar 2014 A level of autonomy in stadium management unique to Australia's football landscape has proven attractive to sponsors, according to the Gold Coast Suns AFL team. Read more
Sharks lease venture breaks new ground Wednesday, 12 Mar 2014 The Cronulla Sharks and car lease and salary packaging company LeasePLUS have entered into a new arrangement that could "change the way clubs look at sponsorship funding," according to LeasePLUS managing director Aytunc Tezay. Read more
Arena continues high-profile strategy Wednesday, 12 Mar 2014 Aquatic sportswear company Arena has continued its strategy of using highly visible Australian swimmers to build its brand, renewing its sponsorship of Olympian Emily Seebohm. Read more
Arts sponsorship in sights as Healthway ups ante Tuesday, 11 Mar 2014 Healthway will roll out its 'Alcohol. Think Again' campaign in the arts sector with a two-year, $275,000 sponsorship of the West Australian Symphony Orchestra that will focus on the longer term damage caused by excessive alcohol consumption. Read more
StarTrack upgrades, Destination NSW out in Sydney FC reshuffle Tuesday, 11 Mar 2014 Sydney FC has secured increased backing from another one of its partners, with logistics provider StarTrack moving up to take a premium partnership slot with the Sky Blues. Read more
Pulsar to leverage V8 deal through team sponsorship: agency Tuesday, 11 Mar 2014 Seiko brand Pulsar has signed on as a sponsor of V8 team Jeld-Wen, with the team's agency saying the deal would be used to "put a face" on Pulsar's wider sponsorship of the V8 Supercars. Read more
Hisense targeting blue chip events Tuesday, 11 Mar 2014 Consumer electronics brand Hisense Australia has partnered with the Australian Grand Prix ahead of this week's season-opening Formula 1 event in Melbourne. Read more
F1 showcases power of long-term deals, prestige events Monday, 10 Mar 2014 A focus on renewing existing partners has grown the Australia Grand Prix sponsorship revenue by 25% over four years, making the 2014 event the largest ever, according to the event's commercial manager. Read more
