Uni of Canberra targets Sydney market through Thunder BBL deal
The University of Canberra has expanded its sponsorship program to get year round exposure by signing a deal with the Sydney Thunder Big Bash League team.Read more
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Mr.Pink seeking sponsors for Australian launch
Ginseng drink brand Mr. Pink Beverages Australia is seeking sponsors for its Australian launch, which will focus on Sydney and Melbourne.Read more
Menora Foods becomes Women's NBL naming rights sponsor
Australian-owned food marketing and distribution company, Menora Foods, has become the naming rights sponsors for the Women's National Basketball League.Read more
Melbourne Stars fill major categories for Big Bash League 3
The Melbourne Stars has finalised its major sponsorship categories for the third edition of the Big Bash League, signing Chemist Warehouse as its community partner for the next two years.Read more
Australian sponsorships meeting 44% of brand objectives: report
Australian sponsorship deals are well behind those in Spain, Italy and France in terms of meeting a brand's objectives but they are on par with deals in Canada and the United States, according to a global sponsorship study by Sponsorium.Read more
NRL Auckland Nines already a commercial hit
The National Rugby League's Auckland Nines competition has already achieved commercial success and so far has generated more revenue than any Warriors NRL game or Kiwis Test in NZ, according to the NRL.Read more
NQ Cowboys signs new community partner
Townsville-based real estate company, Kingsberry Property has become a sponsor of the North Queensland Cowboys NRL club in a deal that will support the club's community partner, Food Relief NQ.Read more
Brumbies sign corporate travel deal
Globetrotter Corporate Travel has become the official travel partner of the Brumbies Super Rugby franchise.Read more
HIF expands surfing sponsorship to the east coast
Health Insurance Fund of Australia has expanded its sponsorship of surfing in Australia after signing new deals with the surfing associations in WA, NSW, QLD and Vic.Read more
