Eels finalise sponsorship roster Monday, 10 Mar 2014 Iconic Australian brand Fountain Sauces has become the coach partner of Parramatta Eels, completing the NRL club's sponsorship roster. Read more
Legion to drive Bulldogs Monday, 10 Mar 2014 Sydney-based Legion Cabs will activate its new partnership with the Bulldogs NRL club with a pair of golf carts kitted out in the livery of the taxi company. Read more
Aquis sponsorship aimed at A-League entry Monday, 10 Mar 2014 Resort operator Aquis has signed on as the major sponsor of football team Far North Queensland Heat FC with the goal of pushing for an A-League license. Read more
Toyota Australia reaffirms sponsorship commitment Friday, 07 Mar 2014 Toyota Australia has confirmed that sponsorship is to remain a core aspect of its corporate strategy, renewing its premier partnership with the AFL until 2016. Read more
Storm, Tigers beef-up deals Friday, 07 Mar 2014 On the cusp of their season kick-offs, the Melbourne Storm and Wests Tigers NRL teams have each secured increased backing from sponsors. Read more
Better Homes and Gardens Live secures blue chip sponsors Friday, 07 Mar 2014 Royal Canin, Telstra and Mitsubishi Electric have signed up as sponsors of the 2014 Better Homes and Gardens Live exhibition. Read more
Psaros develops partnership with Eagles Friday, 07 Mar 2014 Property developer Psaros Property Group and the West Coast Eagles AFL club have secured a two-year partnership. Read more
Community the key to large sponsorships: RaboDirect Thursday, 06 Mar 2014 Melbourne Rebels naming rights partner RaboDirect will increase the focus on community initiatives through its sponsorship during this year's Super Rugby season. Read more
Carlton fills final apparel spot Thursday, 06 Mar 2014 AFL club Carlton has finalised its apparel roster for the 2014 season, bringing in career advice website Acquire Learning as shorts sponsor and official learning partner. Read more
APT enters corporate sponsorship arena Thursday, 06 Mar 2014 Cruise and tour operator APT Touring has signed on as a major sponsor of the Sydney Symphony Orchestra (SSO) and its Master Series of performances. Read more
