Better Homes and Gardens Live secures blue chip sponsors Friday, 07 Mar 2014 Royal Canin, Telstra and Mitsubishi Electric have signed up as sponsors of the 2014 Better Homes and Gardens Live exhibition. Read more
Psaros develops partnership with Eagles Friday, 07 Mar 2014 Property developer Psaros Property Group and the West Coast Eagles AFL club have secured a two-year partnership. Read more
Community the key to large sponsorships: RaboDirect Thursday, 06 Mar 2014 Melbourne Rebels naming rights partner RaboDirect will increase the focus on community initiatives through its sponsorship during this year's Super Rugby season. Read more
Carlton fills final apparel spot Thursday, 06 Mar 2014 AFL club Carlton has finalised its apparel roster for the 2014 season, bringing in career advice website Acquire Learning as shorts sponsor and official learning partner. Read more
APT enters corporate sponsorship arena Thursday, 06 Mar 2014 Cruise and tour operator APT Touring has signed on as a major sponsor of the Sydney Symphony Orchestra (SSO) and its Master Series of performances. Read more
William Hill to abandon sponsorship Wednesday, 05 Mar 2014 William Hill Australia has confirmed that it will move away from sponsorship towards above-the-line advertising and online campaigns. Read more
Vodafone Australia, NZ diverge on sponsorship strategy Wednesday, 05 Mar 2014 Vodafone New Zealand has renewed its longstanding sponsorship of the NZ Warriors NRL team, but the telco's Australian business has reaffirmed its intention to focus on above-the-line campaigns. Read more
Crows finalise portfolio, shift focus to activations Wednesday, 05 Mar 2014 The Adelaide Crows will focus on leveraging non-traditional sponsorship opportunities at the newly-revamped Adelaide Stadium, now the club has finalized all of its conventional sponsorship assets. Read more
Stawell, the Gift that keeps giving for Aus Post Wednesday, 05 Mar 2014 Australia Post has renewed its naming rights deal with the iconic Stawell Gift footrace, taking the brand's association with the event to 20 years. The Gift has also secured two more sponsorship renewals. Read more
ARU makes commercial appointment Wednesday, 05 Mar 2014 Recently departed ACT Brumbies CEO Andrew Fagan will join the Australian Rugby Union's commercial team to help pursue additional commercial opportunities for its national teams and competitions. Read more
