NRL takes new tack to segment Suncorp sponsorships Tuesday, 04 Mar 2014 The NRL has split sponsorship properties across different markets for the first time, giving New Zealand-based Suncorp brand AA Insurance branding on referees for matches played in the country. Read more
Female sport sponsorship opportunities go begging: Townsville Fire Tuesday, 04 Mar 2014 WNBL franchise the Townsville Fire has gifted its front of jersey property to regional tourism joint venture 'Townsville Shines' after being unable to attract a sponsor for the WNBL finals series. Read more
Crush Wines keeping it local Tuesday, 04 Mar 2014 Victorian-owned wine distributor, Crush Wines, has added another Victorian institution to its growing sponsorship portfolio. Read more
Minerals Council gets into NRL Monday, 03 Mar 2014 The NSW Minerals Council has signed on as a sponsor of the Newcastle Knights NRL franchise for the next two years. Read more
Sports sponsorship dominates as sponsors go local Monday, 03 Mar 2014 Sponsors in the retail sector are increasingly focusing on grassroots, rather than national spending, according to a global study by Sponsorium. Read more
Eels sign Shine Lawyers Monday, 03 Mar 2014 The Parramatta Eels NRL club has added Shine Lawyers to its sponsorship inventory, and club management is claiming its sponsorship roster is now "the most commercially successful" in the club's history. Read more
FFA commercial review to change football's sponsorship landscape Friday, 28 Feb 2014 Newly appointed Football Federation Australia head of commercial, Luke Bould, has outlined ambitious plans for the future of football sponsorship in Australia. Read more
ANZ renews largest women's sports sponsorship Friday, 28 Feb 2014 ANZ has renewed its naming rights to the trans-Tasman netball competition for a further three years. Read more
Pulsar Watches becomes V8 Supercars sponsor Friday, 28 Feb 2014 Seiko Watch brand, Pulsar Watches, has become the official watch partner of the V8 Supercars. Read more
