Huawei to promote premium range through Sydney Festival
Chinese electronics brand Huawei has become a sponsor of the Sydney Festival and will promote its range of mobile phones and tablets through the deal.Read more
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Perth Scorchers look for principal partner after former sponsor downgrades
The Perth Scorchers Big Bash League club is hoping a stronger social media program and new fan engagement initiatives will help it secure a new principle partner after its former partner, resources company Atlas, moved to a lower level of sponsorship.Read more
AFL clubs could leverage their brands better: survey
AFL clubs could make better use of their brand strength to increase revenues from non-sporting businesses, says Richard Haigh, director of brand valuation company, Brand Finance Australia.Read more
Telstra to reward customers through new FFA deal
Telstra has signed a deal with Football Federation Australia (FFA) that will upgrade its customers tickets at no extra cost, give them access to pre-sale tickets to some Hyundai A-League matches and the chance to win 'money can't buy' match day experiences.Read more
New head of media and comms for the NRL
The National Rugby League has appointed experienced corporate affairs executive Sandy Olsen as its new head of media and communications to replace John Brady who announced his departure from the NRL earlier this year.Read more
Sponsors go west, after Tigers' jersey achieves high rating
The Wests Tigers NRL club has lost its top back of jersey and sleeve sponsors despite the properties ranking highly in an end-of-season benchmarking report by research company Repucom.Read more
Dick Smith's League deal not cutting Harvey Norman's grass: NRL
Dick Smith's partnership with the National Rugby League, as the naming rights sponsor of the Nines Series to be played in New Zealand in February next year, will not raise a conflict of interest with long-term NRL sponsor Harvey Norman, according to the sport's administrators.Read more
Audi sponsors Adelaide Oval's Stadium Club
Audi has become a major sponsor of the redeveloped Adelaide Oval and will receive naming rights to a premium corporate entertainment area within the venue to be known as the Audi Stadium Club.Read more
BEKO expands Erebus Motorsport deal
Home appliance company, BEKO has renewed its sponsorship of the Erebus Motorsport V8 Supercar team and extended it to include additional branding on one of its Mercedes-Benz E63 AMG V8 Supercars as well as additional off-track leveraging opportunities.Read more
ACMI recruits new marketing chief
Melbourne arts venue, The Australian Centre for the Moving Image (ACMI) has appointed internationally recognised marketing, communications and development professional Chris Travers as its new marketing and development director.Read more
