Ride to Conquer Cancer signs inaugural Adelaide sponsors
Charity event, The Ride to Conquer Cancer kicked off its inaugural Adelaide event last weekend with two new sponsors that will remain with the event in 2014.Read more
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New Balance does deal with Cricket Victoria
Footwear and apparel brand New Balance has become a major sponsor of Cricket Victoria in a deal it plans to leverage to the organisation's junior programs.Read more
Rod Laver to champion Medibank Generation Better initiative
Medibank has signed Australian tennis legend Rod Laver as a brand ambassador to promote its Generation Better initiative and to help leverage its tennis sponsorship program.Read more
Cool change as Fujitsu moves into another prime-time ball sport
Fujitsu General has announced its second major partnership in as many weeks, as it completely refreshes its approach to sponsorship.Read more
"Business as usual" as Central Coast Stadium fosters new deal
Central Coast Stadium managing director Monique Marks says the stadium will continue to operate as usual as it pursues a new naming rights partner for next year.Read more
V8s call in NRMA to back marathon race
NRMA Motoring and Services has taken the naming rights to the V8 Supercar Championship's final race of the season, the Sydney 500.Read more
ANZ increases relationship with Sydney Mardi Gras
ANZ has increased its sponsorship of the Sydney Gay and Lesbian Mardi Gras and has stepped up to become its first principal partner.Read more
RACV Clubs and Resorts expands Victorian netball deal
RACV Clubs and Resorts has extended its sponsorship of Netball Victoria for three years and increased its association with the Melbourne Vixens.Read more
Virgin Australia steps up in fashion as L’Oréal steps down
Virgin Australia has become the new principal partner and naming rights sponsor of the Melbourne Fashion Festival, replacing former major sponsor L'OrRead more
Octagon using advertising trade publication to promote event
The company promoting the Mark Webber Tasmanian Challenge, sports and entertainment group Octagon,is leveraging the local advertising trade press by inviting a team from B&T magazine to compete.Read more
