Cats, Roos target website streaming sponsorship Tuesday, 25 Feb 2014 AFL clubs Geelong and North Melbourne are targeting an untapped sponsorship revenue stream as they seek an official internet streaming sponsor for their pre-season clash, with the package priced at $10,000. Read more
IGA re-signs with NSW NPL Tuesday, 25 Feb 2014 New South Wales' top-tier state football competition, the NSW National Premier League 1 (NPL1), has re-signed naming rights partner IGA ahead of the 2014 season. Read more
NRL records $7 million rise in sponsorship revenue Monday, 24 Feb 2014 The NRL's financial results, released today, show it increased sponsorship revenue by 25% to $25.7 million, significantly boosting its contribution to the game's non-broadcasting income. Read more
V8s' Erebus takes new idea to market with Beko Monday, 24 Feb 2014 Erebus Motosport's No 9 V8 vehicle will start the Supercars season with Beko livery as it looks for a long-term title rights sponsor. Read more
Crows lose Westpac, gain Bendigo Monday, 24 Feb 2014 The Adelaide Crows AFL team has replaced its outgoing official bank, Westpac, with Bendigo Bank. Read more
HCF, Swans secure partnership Friday, 21 Feb 2014 Health insurer HCF has become a premier partner of the Sydney Swans AFL club in a deal that Swans CEO Andrew Ireland hopes lasts "many years". Read more
Force enrols Navitas in new partnership Friday, 21 Feb 2014 Super Rugby club the Western Force has signed another local partner, with educational institution Navitas joining the club as a lower-back of jersey sponsor for the 2014 season. Read more
V8s' Jeld-Wen retains 2013 backers Friday, 21 Feb 2014 V8 Supercar team JELD-WEN has re-signed gold category sponsor Roma Caravans for the 2014 season. Read more
Yamaha stays off-road with naming rights deal renewal Friday, 21 Feb 2014 Motorcycle maker Yamaha Motor Australia has re-signed with the Australian Off-Road Championships (AORC), taking the naming rights deal for 2014 season. Read more
What makes a multi-million dollar sponsorship work Friday, 21 Feb 2014 Hear how some of Australia's largest sponsors and rights holders have maximised the value of some of their key sponsorships. Read more
