Knights, Jets tenancy a lure for naming-rights partner in Hunter Monday, 17 Feb 2014 Venues NSW, manager of Newcastle's Hunter Stadium is confident that signing long-term tenancy agreements with the Newcastle Knights NRL club and the Newcastle Jets A-League club will help it secure a naming rights sponsor for the venue. Read more
Canberra Milking dual sponsor role Monday, 17 Feb 2014 Capitol Chilled Foods brand Canberra Milk is leveraging its partnerships with the capital's NRL and Super Rugby franchises ahead of the 2014 season. Read more
Samsung ramps up Chumpy promotion Monday, 17 Feb 2014 Samsung Australia is leveraging both its role as official Olympics partner and a sponsor of Olympian snowboarder Alex "Chumpy" Pullin ahead of tonight's snowboard cross event. Read more
Milo brings cricketing young guns on board Monday, 17 Feb 2014 Nestle brand Milo has expanded its ambassador team, securing international players James Faulkner and Holly Ferling to help leverage its cricket programs. Read more
A-League clubs take divergent approaches to Asian market Friday, 14 Feb 2014 The Melbourne Victory has followed the example set by Western Sydney Wanderers last week, upgrading an existing partner of the club to the front of jersey position for the upcoming Asian Champions League (ACL). Read more
New AFL deal affirms Suncorp strategy Friday, 14 Feb 2014 Suncorp brand GIO Business Insurance will be the official general insurer of the AFL for the next three seasons under the terms of a new deal. Read more
Tata Motors, Eels strike deal Friday, 14 Feb 2014 Indian automotive brand Tata Motors has signed on with NRL club Parramatta Eels as an official partner. Read more
Melbourne Vixens sign deal with Victoria University Friday, 14 Feb 2014 ANZ Championship side Melbourne Vixens has announced a five-year deal with Victoria University (VU), in an agreement typifying the trend for elite sports teams to link with universities. Read more
Tahs reshuffle wine partnership Friday, 14 Feb 2014 The NSW Waratahs has signed Barossa Valley winery Elderton as its official wine partner until the end of the 2016 season. Read more
Manufacturing demise will not affect sponsorship: Toyota Thursday, 13 Feb 2014 Toyota's decision to pull out of Australian manufacturing will not affect its extensive sponsorship portfolio, Toyota has confirmed. Read more
