Essendon unveils new centre with naming rights partnership
The Essendon Bombers AFL club has secured a naming rights sponsor for its new $26 million training facility near Melbourne Airport.Read more
The Essendon Bombers AFL club has secured a naming rights sponsor for its new $26 million training facility near Melbourne Airport.Read more
International swimming equipment brand Arena, will use its latest signing, top sprinter Cate Campbell to target entry-level swimmers to further build its brand in Australia.Read more
Sponsorship revenue for the Australian Turf Club rose 18% last financial year despite the fact the Club's flagship venue, Randwick was closed for its redevelopment for most of the period.Read more
The Commonwealth Bank will become the principal partner of the 2014 Bingham Cup, the biennial international gay rugby tournament, set to be hosted for the first time in Sydney next year.Read more
Publicly listed automotive retailer, Automotive Holdings Group (AHG) has become the sole-major sponsor of the Melbourne Demons AFL club, which has moved away from the co-major sponsorship format the club has used for the last few years.Read more
International electronics brand, Hisense Australia has become a major sponsor of tennis in Australia signing as an official sponsor and supplier of the Australian Open and Australian Open Series tournaments, the Brisbane International and Apia International Sydney.Read more
Toll Group has announced its first road safety sponsorship after its recent strategy shift that drove it to end its major long-term V8 Supercar sponsorship in favour of safety promotions.Read more
iiNet has become the principal partner of the Sydney Sixers Big Bash League team and is developing its leveraging plan.Read more
NRL sponsors were given a presentation on the league's new structure and strategic plan and were briefed on a range of digital and social media initiatives at the NRL's annual sponsors' conference in Cairns today.Read more
Apparel brand Puma has doubled the sales of Adelaide Crows apparel in its first year as the club's apparel partner.Read more