Daikin another boost to Sea Eagles' brand: CEO Wednesday, 05 Feb 2014 Air condition giant Daikin Australia has taken the rights to the NRL club Manly Sea Eagles' back of jersey property in a three-year, "seven figure" deal. Read more
UK liquor sponsorship deal just window dressing: Healthway Wednesday, 05 Feb 2014 West Australian government health promotion body Healthway has dismissed a new UK voluntary alcohol sponsorship code as a window dressing exercise designed to avert effective external regulation of alcohol sponsorship of sport. Read more
Rolex retains Australian GP naming rights Tuesday, 04 Feb 2014 Luxury watch-maker Rolex will remain the naming rights-holder of Australia's Formula One Grand Prix for the 2014 race. Read more
Wanderers, NRMA talk up synergy Tuesday, 04 Feb 2014 The NRMA has launched a new campaign featuring a series of Western Sydney Wanderers players and fans in the latest in its series of collaborations with the club. Read more
Motorbike insurer takes Superbike naming rights Tuesday, 04 Feb 2014 Specialist motorcycle insurer Swann Insurance has signed on as naming rights partner for the Australasian FX Superbike Championship. Read more
Port Adelaide signs key deal with Energy Australia Monday, 03 Feb 2014 AFL club Port Adelaide has bolstered its sponsorship roster with the addition of Energy Australia as a joint major partner. Read more
Tupperware buys some AFL Monday, 03 Feb 2014 Iconic homeware brand Tupperware has moved into sport sponsorship for the first time, signing a category sponsorship with the AFL. Read more
V8s continue to fill out sponsor roster Monday, 03 Feb 2014 V8 Supercars has replaced another key brand on its sponsor roster and expects to tie up a few more deals over the next couple of weeks. Read more
Asics renews netball deal Monday, 03 Feb 2014 The ANZ Netball Championship and Asics have extended their sponsorship arrangement, with Asics renewing for a further three years. Read more
Visy to back Wanderers for ACL campaign? Friday, 31 Jan 2014 Visy is understood to have done a deal to be the Western Sydney Wanderers front-of-jersey sponsor for the clubs Asian Champions League (ACL) campaign. Read more
