Steggles sponsors Tamworth’s Country Music Festival Tuesday, 21 Jan 2014 Poultry brand Steggles has become a major sponsor of the Tamworth Country Music Festival in a deal that will focus on local charities and families. Read more
Back on pole position: Valvoline the good oil for Garry Rogers Motorsport Tuesday, 21 Jan 2014 V8 Supercar team Garry Rogers Motorsport (GRM) has moved quickly to replace Fujitsu General as its major sponsor, signing a new deal with lubricant brand Valvoline Australia. Read more
Supacore moves beyond football codes with new deal Tuesday, 21 Jan 2014 Compression garment manufacturer Supacore has expanded its sponsorship program, signing with Cricket Tasmania to be its official compression garment partner. Read more
Qantas Credit Union secures naming rights to Sydney Entertainment Centre Monday, 20 Jan 2014 Qantas Credit Union has become the naming rights sponsor of the Sydney Entertainment Centre in a deal that will see the venue remain open for another two years. Read more
Arts gains sponsorship market share Monday, 20 Jan 2014 Sports sponsorship has fallen in the last year in both volume and value, reflecting the "increasingly blurred lines" about what constitutes sponsorship, according to a global sponsorship study by Sponsorium. Read more
Broncos renew research agency deal Monday, 20 Jan 2014 The Brisbane Broncos NRL club has retained Futures Sport and Entertainment as its sponsorship research agency. Read more
San Remo sponsors first stage of the Tour Down Under Friday, 17 Jan 2014 Pasta brand, San Remo has become a major sponsor of the Tour Down Under and will receive naming rights to the first stage of the event. Read more
Pure Blonde signs with Tour Down Under Friday, 17 Jan 2014 Carlton United Breweries beer brand Pure Blonde has become a major sponsor of the Tour Down Under cycling event. Read more
New V8s broadcast deal a boon for Erebus Motorsport Friday, 17 Jan 2014 The V8 Supercars new $241 million media rights deal has helped Erebus Motorsport finalise two sponsorship renewals for the upcoming season. Read more
One in seven recall Kia Australian Open sponsorship: Roy Morgan Thursday, 16 Jan 2014 One in seven people associate South Korean automotive company Kia with the Australian Open tennis grand slam according to research by Roy Morgan. Read more
