Virgin Australia steps up in fashion as L’Oréal steps down Wednesday, 27 Nov 2013 Virgin Australia has become the new principal partner and naming rights sponsor of the Melbourne Fashion Festival, replacing former major sponsor L'Or Read more
Octagon using advertising trade publication to promote event Wednesday, 27 Nov 2013 The company promoting the Mark Webber Tasmanian Challenge, sports and entertainment group Octagon,is leveraging the local advertising trade press by inviting a team from B&T magazine to compete. Read more
Tropfest picks up hotel sponsor Wednesday, 27 Nov 2013 Boutique hotel, QT Sydney renewed as an official partner of Tropfest in an eleventh-hour deal that will see the venue host the festival's exclusive VIP afterparty. Read more
UNISA sponsors WOMADelaide speaker program Tuesday, 26 Nov 2013 The University of South Australia has become a sponsor of the WOMADelaide festival in a deal that includes a range of initiatives designed to engage its staff and students as well as promote the university to potential students. Read more
Former Aussie marketing boss to head up CBA's sponsorships Tuesday, 26 Nov 2013 Commonwealth Bank has appointed former Aussie Home Loans general manager of marketing, Stuart Tucker, to head up its sponsorship department. Read more
Hankook signs non-motorsport sponsorship Tuesday, 26 Nov 2013 Hankook Tyre Australia has increased its non-motorsport sponsorship program by signing a deal with Football Federation Australia's A-league competition. Read more
Panthers back in the market after sponsor hits wall Monday, 25 Nov 2013 The Penrith Panthers NRL club is in the market for a new back-of-jersey sponsor after losing long-time sponsor Tony Ferguson Weight Loss, which has gone into administration. Read more
V8 Supercars outsource to Yahoo!7 Monday, 25 Nov 2013 Yahoo!7 has become the exclusive sales representative for advertising on the V8 Supercars websites a year after the motorsport took back its digital rights. Read more
Panasonic sponsors Biennale of Sydney Monday, 25 Nov 2013 Electronics company Panasonic has become a major sponsor of the Biennale of Sydney and will leverage the sponsorship through a large scale video installation by renowned artist Eva Koch, that uses Panasonic's state-of-the-art PT-DZ21K projector. Read more
Kumho Tyres extends rally deal Friday, 22 Nov 2013 Korean tyre manufacturer Kumho Tyres has renewed its sponsorship of the Australian Rally Championship for three years. Read more
