Event promoter IMG says its acquisition of Melbourne's Kooyong Classic will help it attract new sponsors to tennis and ultimately broaden the roster of sponsors at the Australian Open.Read more
Gym franchise Fitness First has signed a 12-month deal with the SuperSprint Corporate Triathlon National Series for 2014.Read more
The NSW Waratahs' star Israel Folau has signed on as the brand ambassador for Goodman Fielder brands, Wonder White and MeadowLea.Read more
Sports apparel brand KooGa has identified female team sports as a future growth area and will begin searching for sponsorships in that area, according to company chief operating officer Shannon Moore.Read more
SponsorCom, a new specialist sports rights consultancy launched by the giant media agency group GroupM will hit the ground running with its first major client, the Football Federation Australia.Read more
Rod Nash Racing's renewal of driver David Reynolds' expiring contract has triggered an extension with livery sponsor The Bottle-O.
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Treasury Wine Estates brand, Wolf Blass has signed a three-year deal with the Australian Masters Golf and the 2013 World Cup of Golf tournaments.Read more
Sponsorship won't be part of Vodafone's marketing mix for its big new "Discover the New" campaign aimed at rebuilding the company's brand image and promoting a range of new products.Read more
Chinese electronics brand Huawei has signed a three-year major partnership deal to move in to the A-League.Read more
Wesfarmers, Coles subsidiary Vintage Cellars has signed a one-year naming rights deal with the 2013 Margaret River Wine Show.Read more
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