Kings crown host of new blue-chip sponsors Wednesday, 20 Nov 2013 The Sydney Kings's expectation of record match-day attendances for the 2013/14 NBL season has helped it to secure several blue-chip sponsors. Read more
It's Synergistic: Successful sustainability partnership wins award Wednesday, 20 Nov 2013 Perth International Arts Festival and gas and electricity company, Synergy, have won a national award for a sustainability promotion that reached more than half a million people. Read more
Essendon unveils new centre with naming rights partnership Tuesday, 19 Nov 2013 The Essendon Bombers AFL club has secured a naming rights sponsor for its new $26 million training facility near Melbourne Airport. Read more
Campbell now part of international Elite Team Tuesday, 19 Nov 2013 International swimming equipment brand Arena, will use its latest signing, top sprinter Cate Campbell to target entry-level swimmers to further build its brand in Australia. Read more
ATC sponsorship up 18% Tuesday, 19 Nov 2013 Sponsorship revenue for the Australian Turf Club rose 18% last financial year despite the fact the Club's flagship venue, Randwick was closed for its redevelopment for most of the period. Read more
CBA backs gay Rugby tournament Tuesday, 19 Nov 2013 The Commonwealth Bank will become the principal partner of the 2014 Bingham Cup, the biennial international gay rugby tournament, set to be hosted for the first time in Sydney next year. Read more
Demons consolidate jersey deal with AHG Monday, 18 Nov 2013 Publicly listed automotive retailer, Automotive Holdings Group (AHG) has become the sole-major sponsor of the Melbourne Demons AFL club, which has moved away from the co-major sponsorship format the club has used for the last few years. Read more
Hisense Australia becomes major tennis sponsor Monday, 18 Nov 2013 International electronics brand, Hisense Australia has become a major sponsor of tennis in Australia signing as an official sponsor and supplier of the Australian Open and Australian Open Series tournaments, the Brisbane International and Apia International Sydney. Read more
New strategy drives Toll's foray into road safety sponsorship Friday, 15 Nov 2013 Toll Group has announced its first road safety sponsorship after its recent strategy shift that drove it to end its major long-term V8 Supercar sponsorship in favour of safety promotions. Read more
West meets east as iiNet backs Sixers in Big Bash Friday, 15 Nov 2013 iiNet has become the principal partner of the Sydney Sixers Big Bash League team and is developing its leveraging plan. Read more
