ISPS Handa boosts Australian golf presence
Philanthropic sports organisation ISPS Handa will partner with the World Cup of Golf in 2013 when it returns to The Royal Melbourne Golf Club in November.Read more
More latest news - page 1109
Racing sponsorship still crucial to sales: Myer
After reviewing the contribution of its racing sponsorships, Myer (see full sponsorship portfolio) concluded that its VRC partnership is still generating positive ROI for the company says, general manager of corporate affairs Jo Lynch.Read more
Ford and FPR deny deal rumours
Ford Motor Company and Ford Performance Racing are yet to officially confirm the extension of their partnership, despite widespread reports the deal has will continue for another 12 months.Read more
Sydney Dance Company announces three new sponsors
The Sydney Dance Company has announced three new sponsors ahead of its 2014 season.Read more
Television eyeballs draw LG and Harvey Norman to football deal
The Hyundai A-League's growing television audience helped to drive Football Federation Australia's new deal with LG Electronics and Harvey Norman.Read more
Anti-grog promotions might expand into AFL, Rugby
WA's health promotion agency says it will "closely review" any opportunity to move its "Alcohol. Think again" campaign into higher-profile sports, such as the AFL and rugby union.Read more
Arts lovers spend more, says Coopers
Coopers says that arts lovers' spending power has driven its new three-year naming rights deal with Melbourne's Malthouse Theatre.Read more
Oates goes off the fairway with disruptive marketing campaign
Cleaning supply company Oates has partnered with Golf Victoria's flagship event, the Victorian Open, as part of a disruptive marketing strategy aimed at winning both consumer and corporate business.Read more
Sanofi boosts Lions deal
Sanofi Consumer Healthcare, which owns the Nature's Own brand, has upgraded its deal with the Brisbane Lions AFL club in a move that will give it naming rights to the club's overseas pre-season training this November.Read more
Internode to promote new network through sponsorship
iiNet subsidary Internode will return as the presenting partner of the WOMADelaide festival next year to promote its upgraded Citylan network.Read more
